Advantages of Market Basket Analysis S NoAdvantages of Market Basket Analysis1.Helps in Setting Prices2.Arranging SKU Display3.Customizing Promotions4.Identifying Sales Influencers What is Market Basket Analysis Market basket analysis is a technique primarily used by...
customer buying behavior
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Why Should Your Business Calculate Customer Lifetime Value?
Customer delight, customer satisfaction, user experience, and customer relationship have been the focus of every marketer in this new age. But why are marketers so obsessed with those terms instead of capturing new customers? For starters, it is predicted that it is...
The Perks of Being Loyal – Why Loyalty Management Programs?
Customers like options, they like experimenting, and they seek innovation. At a time when consumers’ preferences are dynamically changing with customers ready to experience new brands, the marketing effort of businesses is getting challenging. Each brand and product...
Non-Alcoholic Beverage Sector Market Analysis – How Customer Behavior Analytics Solutions Helped a Non-Alcoholic Beverage Firm to Find the Right Target Prospects
LONDON: Quantzig, a global analytics services provider, has recently completed its latest customer behavior analytics for a non-alcoholic beverage firm. The non-alcoholic beverages market is witnessing promising growth owing to rising disposable income, population...
Pricing Analytics Helps a Beverage Manufacturer to Identify New Price Improvement Opportunities
Over the years, the consumption of beverages has sneaked through conventional beliefs and has become a part of the daily course with a considerable number of people consuming it as an aperitif. The changing preferences of consumers have brought in a new dimension to...
How Big Data and Weather Forecasts Can Help Save Millions of Dollars
Many of us have learned to take weather prediction for granted in our day-to-day lives. We have an app or website that can tell us not only what the weather is currently like just about anywhere in the world, but also what it is likely to do for the next several days....