Why Should Your Business Calculate Customer Lifetime Value?
Customer delight, customer satisfaction, user experience, and customer relationship have been the focus of every marketer in this new age. But why are marketers so obsessed with those terms instead of capturing new customers? For starters, it is predicted that it is...
The Perks of Being Loyal – Why Loyalty Management Programs?
Customers like options, they like experimenting, and they seek innovation. At a time when consumers’ preferences are dynamically changing with customers ready to experience new brands, the marketing effort of businesses is getting challenging. Each brand and product...
Non-Alcoholic Beverage Sector Market Analysis – How Customer Behavior Analytics Solutions Helped a Non-Alcoholic Beverage Firm to Find the Right Target Prospects
LONDON: Quantzig, a global analytics services provider, has recently completed its latest customer behavior analytics for a non-alcoholic beverage firm. The non-alcoholic beverages market is witnessing promising growth owing to rising disposable income, population...
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