Why Should Your Business Calculate Customer Lifetime Value?

Why Should Your Business Calculate Customer Lifetime Value?

Customer delight, customer satisfaction, user experience, and customer relationship have been the focus of every marketer in this new age. But why are marketers so obsessed with those terms instead of capturing new customers? For starters, it is predicted that it is...
4 Unknown Benefits of Market Basket Analysis

4 Unknown Benefits of Market Basket Analysis

Recent advancements in data analytics technology have opened up a world of possibility for players in the food and beverage sector to increase their operational efficiency and delight their customers. The advancements have increased to such a level that data...

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