customer buying behavior

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Why Should Your Business Calculate Customer Lifetime Value?

Why Should Your Business Calculate Customer Lifetime Value?

Customer delight, customer satisfaction, user experience, and customer relationship have been the focus of every marketer in this new age. But why are marketers so obsessed with those terms instead of capturing new customers? For starters, it is predicted that it is...

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The Perks of Being Loyal – Why Loyalty Management Programs?

The Perks of Being Loyal – Why Loyalty Management Programs?

Customers like options, they like experimenting, and they seek innovation. At a time when consumers’ preferences are dynamically changing with customers ready to experience new brands, the marketing effort of businesses is getting challenging. Each brand and product...

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