Behavioral Segmentation: A Five-Minute Guide to go from Novice to An Expert
What is behavioral segmentation? Behavioral segmentation is defined as the process of dividing the total market into smaller homogeneous groups based on customer buying behavior. This approach of market segmentation focuses more on the distinct actions of customers...
Customer Churn Analysis: The Key to Boost Customer Retention Rates for Businesses
Companies across industries spend most of their resources, time, and efforts on customer acquisition, despite knowing the fact that the cost of retaining an existing customer is much lower than acquiring a new one. Therefore, customer retention should be the top...
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