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To succeed in today’s complex business scenario, companies need to build and deploy an effective customer churn analysis model in order to monitor churn rate and maximize customer retention. Acquiring new customers always costs heavily and this makes the predictive...
What is behavioral segmentation? Behavioral segmentation is defined as the process of dividing the total market into smaller homogeneous groups based on customer buying behavior. This approach of market segmentation focuses more on the distinct actions of customers...
Companies across industries spend most of their resources, time, and efforts on customer acquisition, despite knowing the fact that the cost of retaining an existing customer is much lower than acquiring a new one. Therefore, customer retention should be the top...
The Client An American subsidiary of a German banking firm that recently ventured into the online payment processing segment. The client was well-known for offering payment gateway services in over 80 global markets. The Business Challenge Over the past few years, the...
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