The client is a leading financial services company based out of Sweden who is known for serving more than 12 billion customers across the globe. Over the last few years, the importance of churn analysis has grown significantly in the banking and finance sector. This...
customer churn analytics
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Customer Churn Analysis: The Key to Boost Customer Retention Rates for Businesses
Companies across industries spend most of their resources, time, and efforts on customer acquisition, despite knowing the fact that the cost of retaining an existing customer is much lower than acquiring a new one. Therefore, customer retention should be the top...
A Leading Payment Gateway Services Provider Leveraged Customer Churn Analysis to Forecast Churn Probability
The Client An American subsidiary of a German banking firm that recently ventured into the online payment processing segment. The client was well-known for offering payment gateway services in over 80 global markets. The Business Challenge Over the past few years, the...
How Customer Segmentation Opened-up New Avenues to Improve the Wallet Share of a Banking Services Provider by Over 45%
Benefits of Customer Segmentation In today’s rapidly developing market space, customer segmentation holds a top spot in the management agenda of professionals across industries. In fact, even the most laggard businesses consider customer segmentation as a key growth...
3 Interesting Ways Banks Can Curtail Customer Churn Rate | Quantzig
Acquiring new customers is a more expensive process when compared to the retention of old ones. This is one of the main reasons why leading companies have put reducing the customer churn and improving their customer retention capabilities on their priority...