A Leading Payment Gateway Services Provider Leveraged Customer Churn Analysis to Forecast Churn Probability

A Leading Payment Gateway Services Provider Leveraged Customer Churn Analysis to Forecast Churn Probability

The Client An American subsidiary of a German banking firm that recently ventured into the online payment processing segment. The client was well-known for offering payment gateway services in over 80 global markets. The Business Challenge Over the past few years, the...
Why Should Your Business Calculate Customer Lifetime Value?

Why Should Your Business Calculate Customer Lifetime Value?

Customer delight, customer satisfaction, user experience, and customer relationship have been the focus of every marketer in this new age. But why are marketers so obsessed with those terms instead of capturing new customers? For starters, it is predicted that it is...

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