What You'll Find in this Case Study: Game-Changing Solutions for Customer Lifetime Analysis Customer Lifetime Value Analysis Challenges Faced by the Client Revolutionary Solutions for Customer Lifetime Value Analysis Impact Analysis and Key Takeaways of Customer...
Customer Churn
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Customer Churn Analytics Helps Client Realize 25% Reduction in Customer Churn
What You’ll Find in this Case Study Customer Churn Analysis Solutions for the Telecom Industry Customer Churn Analysis Challenges Faced by the Client Revolutionary Customer Churn Analysis Solutions for the Client Key-Takeaways Customer Churn Analysis Solution...
3 Interesting Tips to Increase Your Customer Lifetime Value
Companies across industries invest a lot of time and resources in tracking the journey of their customer, improving customer service, and providing the best customer experience. However, most companies tend to struggle when it comes to customer journey tracking and...
3 Major Challenges Enterprises Face in Building an Effective Churn Model
To succeed in today’s complex business scenario, companies need to build and deploy an effective customer churn analysis model in order to monitor churn rate and maximize customer retention. Acquiring new customers always costs heavily and this makes the predictive...
Behavioral Segmentation: A Five-Minute Guide to go from Novice to An Expert
What is behavioral segmentation? Behavioral segmentation is defined as the process of dividing the total market into smaller homogeneous groups based on customer buying behavior. This approach of market segmentation focuses more on the distinct actions of customers...
A Holistic Guide to Customer Relationship Management
What is Customer Relationship Management? Customer relationship management comprises strategies, practices, and technologies that companies use to manage and analyze customer interactions and data throughout the lifecycle of a customer, to improve customer retention,...
How Customer Segmentation Opened-up New Avenues to Improve the Wallet Share of a Banking Services Provider by Over 45%
Benefits of Customer Segmentation In today’s rapidly developing market space, customer segmentation holds a top spot in the management agenda of professionals across industries. In fact, even the most laggard businesses consider customer segmentation as a key growth...
Media and Entertainment Industry is Evolving with Big Data Analytics, Are You Keeping Up?
Big data analytics has become a game-changer in most, if not all, types of modern industries over the last few years. Some of the key big data applications for modern companies include enhancing customer experience, achieving cost reduction, better-targeted marketing,...
Telco Case Study: Customer Analytics to Study and Capitalize on Customer Behavior
What the Client Wanted Deploy customer churn analytics-based solutions to study and capitalize on customer behavior. The Outcome Leveraging customer churn analytics helped the client to identify the drivers that contributed to customer churn. This engagement entailed...
Why Should Your Business Calculate Customer Lifetime Value?
Customer delight, customer satisfaction, user experience, and customer relationship have been the focus of every marketer in this new age. But why are marketers so obsessed with those terms instead of capturing new customers? For starters, it is predicted that it is...