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Secret Tips to Get the Most out of A/B Testing

Traditionally, in roundtable discussions, many ideas are shared, and the two best ideas are compared and analyzed. People then voice out their opinion about a particular idea, and the company finally settles with the most-liked idea. Even then, so many ideas miserably...

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Top 5 Data Mining Techniques to Facilitate Big Data Analytics

For long, data scientists have been trying to find patterns and trends in data. To do so, they need to mine through a substantial amount of data. The more the data, the more accurate the insights and information. The recent explosion of big data has posed new problems...

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How Data Analytics Can Find you ‘A Match Made in Heaven’?

How Data Analytics Can Find you ‘A Match Made in Heaven’?

The word online dating currently has quite a dodgy reputation. However, dating a complete stranger is not something new. It has been around in the form of meeting someone via a friend’s circle, reference, blind dates, and arranged marriages. After all, we all were...

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Top 5 Challenges in Customer Database Management

Top 5 Challenges in Customer Database Management

Advancements in digital technology have enabled businesses to keep track of the details of their customers and their behavior. As the modern marketing era calls for companies to satisfy the needs of multiple market segments, the companies should know more about their...

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