How Merchandising Analytics Helps European Retailers to Redefine Customer Experiences | Quantzig
The holy grail of modern retail business is to maintain an exceptional understanding of the consumer buying behavior, decision cycle, and path to purchase. Lack of complete insight into consumers buying behavior and journey leads to a decrease in customer satisfaction...
Emerging Digital Media Industry Trends 2020
Digital media companies often struggle when it comes to keeping up with the perpetual onslaught of new channels to reach targeted audiences. However, for digital media companies, the most challenging task is reaching out to the targeted audience. Effective engagement...
Market Segmentation Analytics Helped a Beverage Manufacturer to Improve Profitability by 39% – Quantzig’s Success Story
Customer satisfaction is the secret sauce for businesses to succeed. But to truly understand customer interests and behavior, businesses need to devise customized approaches that can help them satisfy the needs of different market segments. This is where most...
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