Customer Experience Analytics

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A Step-by-Step Guide to Building a User Journey Map

A Step-by-Step Guide to Building a User Journey Map

While building a product it is easy to develop a tunnel vision. Companies spend a lot of time thinking about every single process and every little feature running under the hood. But the interface of the user is different for your product. They have no reason to care...

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How to Get Customer Experience Management Right?

How to Get Customer Experience Management Right?

How consumers feel and think about your company is a reflection of how you treat them. So, if customers are disappointed with the quality of your product or service, it will make you a subpar brand in the eyes of customers. This is where customer experience management...

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Using Location Analytics to Boost CX: All You Need to Know

Using Location Analytics to Boost CX: All You Need to Know

Analytics has become an indispensable component of online retail, but why is it that only a few offline retailers employ advanced analytics that tracks customer behavior in their physical spaces? As a result of this, most companies are flying blind when it comes to...

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Transforming Customer Journey with Predictive Sales Analytics

Transforming Customer Journey with Predictive Sales Analytics

Predictive sales analytics hold the potential to anticipate and understand consumer behavior and identify shopping patterns that help facilitate positive customer engagement. Earlier, organizations followed a transactional approach towards its customers, thanks to the...

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