Customer Engagement Analytics: Everything You Need to Know

Customer Engagement Analytics: Everything You Need to Know

Collecting customer data alone would not be sufficient if you wish to achieve long-term customer experience management success. The behavioral and customer feedback data collected from multiple channels must provide insightful information to help companies take timely...
How Marketing Analytics Solutions Help Revamp Brand Image

How Marketing Analytics Solutions Help Revamp Brand Image

Most companies tend to struggle when it comes to enhancing their engagements with potential audiences. This is because of their inability to turn available data into valuable insights for their customers. The inefficiency of businesses to gauge the effectiveness of...
A Holistic Guide to Customer Relationship Management

A Holistic Guide to Customer Relationship Management

What is Customer Relationship Management? Customer relationship management comprises strategies, practices, and technologies that companies use to manage and analyze customer interactions and data throughout the lifecycle of a customer, to improve customer retention,...

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