The Power of Data to Drive Successful Product Personalization in the Food and Beverage Industry
In a world where there are more food & beverage brands than the kind of food itself, competitors are fighting against each other to gain consumer attention. Many brands have come up with innovative products, packaging, and marketing to grab more eyeballs from the...
Real-time Customer Feedback and Big Data Analytics Improves Customer Satisfaction for a Logistics Company
Business Challenge Real time customer feedback for measuring customer satisfaction A leading logistics client wanted to develop real-time customer feedback and analysis framework to measure customer satisfaction levels. Situation: Need for new analytics based customer...
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