The globalization phenomena have sparked the sheer volume of international travel. People are opting for transportation modes which drastically reduce travel time. As a result, air travel is gaining preference and popularity over rail, road, and sea routes. However,...
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The Power of Data to Drive Successful Product Personalization in the Food and Beverage Industry
In a world where there are more food & beverage brands than the kind of food itself, competitors are fighting against each other to gain consumer attention. Many brands have come up with innovative products, packaging, and marketing to grab more eyeballs from the...
Real-time Customer Feedback and Big Data Analytics Improves Customer Satisfaction for a Logistics Company
Business Challenge Real time customer feedback for measuring customer satisfaction A leading logistics client wanted to develop real-time customer feedback and analysis framework to measure customer satisfaction levels. Situation: Need for new analytics based customer...
Telecom Service Provider Improves Customer Satisfaction Through the Implementation of a Real-time Customer Feedback Analytics Model
Business Challenge Improving the customer feedback mechanism. A leading telecom provider wanted to assess the feedback from customers on a near real-time basis to enable quick redressal of concerns and improve operations. Situation: Traditional customer feedback...