4 Unknown Benefits of Market Basket Analysis

4 Unknown Benefits of Market Basket Analysis

Recent advancements in data analytics technology have opened up a world of possibility for players in the food and beverage sector to increase their operational efficiency and delight their customers. The advancements have increased to such a level that data...
Pitfalls in Big Data Analytics and Ways to Avoid Them

Pitfalls in Big Data Analytics and Ways to Avoid Them

The introduction of data science for decision-making has greatly altered the way businesses make their decisions. Experts believe that big data analytics tools are far more superior than humans in processing mountains of data to generate insight and choose a decision...
Gear up your Marketing Strategy with Customer Insights

Gear up your Marketing Strategy with Customer Insights

Right from pamphlets, flyers, email campaigns to online advertisements – marketers are trying every medium to target their customers. Though there is no denying the fact that these marketing strategies do have a huge impact on selling the product, a clear...

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