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Advantages of Market Basket Analysis S NoAdvantages of Market Basket Analysis1.Helps in Setting Prices2.Arranging SKU Display3.Customizing Promotions4.Identifying Sales Influencers What is Market Basket Analysis Market basket analysis is a technique primarily used by...
Customer centricity is undoubtedly the new brand voice for CPG companies across the globe. But, the real challenge in developing a customer-centric organization lies in decoding and generating insights from the data obtained from various touchpoints. In addition, the...
The introduction of data science for decision-making has greatly altered the way businesses make their decisions. Experts believe that big data analytics tools are far more superior than humans in processing mountains of data to generate insight and choose a decision...
What is the common link between customer engagement, customer loyalty, effective marketing strategy, and better predictive sales? If you are still guessing, well then, the answer is customer insights. Going beyond raw research, customer insights provides a strategic...
Right from pamphlets, flyers, email campaigns to online advertisements – marketers are trying every medium to target their customers. Though there is no denying the fact that these marketing strategies do have a huge impact on selling the product, a clear...
Social and digital media have revolutionized the way that companies can get feedback and information on customer preferences, habits, and opinions. There’s a huge amount of data out there on what people want and what they like, with more and more posts being generated...
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