customer journey mapping framework Archives

A US Retailer Identified Customer Pain Points and Reduced Customer Service Costs by 14% Using a Customer Journey Mapping Framework

by Anirban C | Jun 10, 2020 | content, Customer analytics case studies

Engagement Summary The customer journey mapping framework revolves around the processes that help you accurately map and track the customer journey. It plays a crucial role in helping businesses understand and analyze the interactions at each touchpoint in order to...

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