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What is Customer Journey Mapping? Customer journey mapping is the approach that helps companies to step into their customer's shoes and assess their business from the customer's perspective. In order to improve your customers’ experience, it’s important to think like...
While building a product it is easy to develop a tunnel vision. Companies spend a lot of time thinking about every single process and every little feature running under the hood. But the interface of the user is different for your product. They have no reason to care...
Customer Journey Mapping: A Key Aspect of Digital Transformations About the Client The client is a medium-sized interactive home entertainment retail enterprise, established in 1982, with 600 employees. The company is headquartered in Central Europe and operates in...
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