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What is Customer Journey Mapping? Customer journey mapping is the approach that helps companies to step into their customer's shoes and assess their business from the customer's perspective. In order to improve your customers’ experience, it’s important to think like...
Companies across industries spend most of their resources, time, and efforts on customer acquisition, despite knowing the fact that the cost of retaining an existing customer is much lower than acquiring a new one. Therefore, customer retention should be the top...
The Client The client is a tech giant based out of Canada. With years of expertise and specialization in the smartphone segment, the client wished to assess customer perceptions through a customer segmentation strategy, prior to the launch of their new product. The...
Customer Journey Mapping: A Key Aspect of Digital Transformations About the Client The client is a medium-sized interactive home entertainment retail enterprise, established in 1982, with 600 employees. The company is headquartered in Central Europe and operates in...
Driving Profitability with the Help of Customer Analytics About the Client The client is a leading player in the US retail industry, specializing in the non-alcoholic beverages segment. Business Challenge Businesses today possess huge volumes of data that offer...
Predictive sales analytics hold the potential to anticipate and understand consumer behavior and identify shopping patterns that help facilitate positive customer engagement. Earlier, organizations followed a transactional approach towards its customers, thanks to the...
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