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A world leader in the IT and telecom sector based out of Denmark was facing several predicaments due to their inability to identify new international business opportunities, improve retention rates, and ensure the right amount of investments towards profitable...
Today the expectations of customers keep growing at every stage of their journey. So, for businesses to stay competitive, meeting customer expectations has become very important. Companies must pay more attention to customer feedback and use such data for better...
Companies across industries spend most of their resources, time, and efforts on customer acquisition, despite knowing the fact that the cost of retaining an existing customer is much lower than acquiring a new one. Therefore, customer retention should be the top...
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Examination of Customer Lifetime Value as a Key Marketing Metric About the Client A well-established US-based e-commerce industry player. Being an online fashion brand, the client is well-known for designing and manufacturing accessories and apparel with modern...
About the Client The client is an American telecommunications firm, offering wireless products and services. Business Challenge The fierce competition in the telecom industry makes telecom operators heavily invest in acquiring new customers. But to be truly...
Importance of Customer Lifetime Value Model Do you know who your best customers are? Are you proficient to retain those customers and make them loyal? Well, customer lifetime value model helps develop optimal approaches for customer engagement, increase understanding...
Advantages of Mobile Banking Leading financial establishments are well-aware of the ongoing innovations and the impact of FinTech in revolutionizing the banking practices. In an effort to reach up to the increasing customer demands, banks that offer mobile banking...
Understanding the Importance of Customer Lifetime Value One of the most important metrics used to determine the long-term success of businesses today is ‘Customer Lifetime Value.’ Businesses generally gauge their success ratio by looking into factors such as sales,...
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