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Today the expectations of customers keep growing at every stage of their journey. So, for businesses to stay competitive, meeting customer expectations has become very important. Companies must pay more attention to customer feedback and use such data for better...
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Examination of Customer Lifetime Value as a Key Marketing Metric About the Client A well-established US-based e-commerce industry player. Being an online fashion brand, the client is well-known for designing and manufacturing accessories and apparel with modern...
About the Client The client is an American telecommunications firm, offering wireless products and services. Business Challenge The fierce competition in the telecom industry makes telecom operators heavily invest in acquiring new customers. But to be truly...
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