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3 Interesting Tips to Increase Your Customer Lifetime Value

3 Interesting Tips to Increase Your Customer Lifetime Value

Companies across industries invest a lot of time and resources in tracking the journey of their customer, improving customer service, and providing the best customer experience. However, most companies tend to struggle when it comes to customer journey tracking and...

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Four Pillars of a Robust Customer Acquisition Strategy

Four Pillars of a Robust Customer Acquisition Strategy

What Is Customer Acquisition? Customer acquisition is a process to bring new customers down the marketing funnel from brand awareness to purchase decisions. It encompasses the entire journey of a buyer, from the time they become a lead until they become a loyal...

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How to Get Customer Experience Management Right?

How to Get Customer Experience Management Right?

How consumers feel and think about your company is a reflection of how you treat them. So, if customers are disappointed with the quality of your product or service, it will make you a subpar brand in the eyes of customers. This is where customer experience management...

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