LONDON: Quantzig, a leading pricing analytics services provider, has announced the release of their new storyboard on analytics in marketing and how it can help companies optimize marketing campaigns and make better business decisions that improve ROI. In today's...
customer marketing analytics
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Pricing Analytics Helps a Beverage Manufacturer to Identify New Price Improvement Opportunities
Over the years, the consumption of beverages has sneaked through conventional beliefs and has become a part of the daily course with a considerable number of people consuming it as an aperitif. The changing preferences of consumers have brought in a new dimension to...
Increasing Consumer Reach with the Help of Customer Analytics
Unlike the conventional form of in-store shopping, recent years have witnessed a significant shift in retailing through robust online activities. The customer can make informed decisions using various engagements and from the comfort of their own homes. To stay on par...
Enhanced CX with the Web and Social Media Analytics
Customer experience (CX) is the new buzz word. And it has every reason to be so. Apparently, organizations across the globe have realized the strong position customers hold in their growth, and thus no stone is left unturned to reach out to them in the best manner...