Customer Perception Archives

Pharma Company Improves Customer Perception with the Help of Active Online Listening

by Anirban C | Sep 23, 2016 | content, Healthcare case studies, Sales and Marketing Analytics, Social Media Analytics

Business Challenge Understanding brand perceptions of major brands. A global client in the pharma companies space, wanted to derive meaningful and actionable insights based on active online listening (AOL) focused on its major brands in Mexico. Situation: Obtaining...

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