Business Challenge Understanding customer requirements through digital analytics. A leading industrial component manufacturer wanted to analyze the requirements and sentiments of its current and potential customers by monitoring its conversations across various...
Customer Reach
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Social Media Monitoring and Analytics for New Campaign Helps a Financial Services Provider Maximize Customer Reach
Business Challenge Understanding the impact of new campaign A leading financial services company wanted to track and measure the impact of its campaign over social media networks and obtain better understanding on customer perception. Situation: Measuring the...
Product Launch Impact Assessment Helps Maximize Customer Reach for New Products for a European Bank
Business Challenge Assessing the impact of newly launched products. A leading European bank wanted to conduct product launch assessment for its new offerings through social media analytics. Situation: Determining the popularity of and sentiments for newly...