Customer Segmentation Analytics Opened up New Growth Avenues for a Banking and Insurance Company to Improve Customer Acquisition by 2X – Quantzig’s Latest Success Story
About the Client The client is a multinational banking and insurance services provider headquartered in Wexford, Ireland. The client is well-known for offering a wide range of services that include deposits, loans, financial planning services, investments, pension...
Designing a New Product Launch Strategy with the Help Customer Segmentation Analysis – A Case Study by Quantzig
The Client The client is a tech giant based out of Canada. With years of expertise and specialization in the smartphone segment, the client wished to assess customer perceptions through a customer segmentation strategy, prior to the launch of their new product. The...
How Customer Segmentation Helped an Electronics Retailer To Gain a Leading Edge in the Smart Wearables Segment
About the Client A Fortune 500 electronics retailer specializing in the consumer electronics and smart wearables segment. A huge chunk of their revenue was generated from their most valuable customer segments who made repeat purchases, hence it was crucial for them to...
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