Tag: customer segmentation analytics

propensity modeling

How Propensity Modeling & Customer Segmentation Can Help Media and Entertainment Companies Predict their Customer’s Next Move

Want to predict your customer’s next move? Or do you wish to analyze how your customers would respond to an offer? Answers to these questions and how you would go about achieving them play a crucial role in driving success in today’s complex media and entertainment industry. It is also one of the reasons why media and entertainment companies are now embarking on an obsessive quest to find answers to such questions by investing heavily in data-driven campaigns and big-budget strategies—yet achieving measurable results seems to be a moving target in the media and entertainment industry. 

Notably, technological advancements and digital innovations have played a pivotal role in drastically transforming the media and entertainment landscape. Though the transition started more than two decades ago, the changes to media and entertainment companies during this time have been dramatic, resulting in high churn rates and a bigger group of dissatisfied customers. Customer segmentation and propensity modeling have proven to help media and entertainment companies tackle this challenge.

Request a FREE proposal to learn how we can help you develop an insight-driven organization with the help of propensity modeling and customer segmentation analytics.

At Quantzig, we leverage advanced customer segmentation analytics solutions to help media and entertainment companies to:

1. Enhance CX and drive better campaign outcomes
2. Leverage data from disparate sources and apply customer behavior analytics to better understand consumers
3. Apply social listening to understand the impact of customer sentiments

Let’s look at three propensity models media and entertainment companies can leverage to achieve their revenue goals:

Propensity to buy model– How likely are your customers/visitors to make a purchase or turn into loyal customers?

Insights such as these can help media and entertainment companies to identify customers with lower propensity scores and target them through personalized offers.

Propensity to churn model– Who are your ‘at-risk’ customers?

Identification of at-risk customer groups with high propensity scores can help media and entertainment companies reduce churn through win-back campaigns. By adopting a churn driven approach to propensity modeling, media companies can also go a step ahead and assign account concierges to help customers reconnect with the company’s core value proposition.

Propensity to unsubscribe model– How likely are customers to unsubscribe from your services?

Insights into customer groups that are more likely to unsubscribe from services can help media and entertainment companies analyze their behavior and develop special offers and discounts to reinforce the value of remaining a subscriber. This propensity modeling approach also helps businesses to take the right action at the right time without impacting user experience.

Insights enable media and entertainment companies to understand customer behavior, communicate more effectively, and reduce churn. Contact us to learn how we can help you.

Case in Point: Propensity modeling leads to accurate customer segmentation and boosts sales for a media services provider

To drive sales volumes and enhance brand visibility, the Asian arm of a global media and entertainment company decided to target customers based on their behavior and content consumption patterns. Prior attempts to do so through promotional campaigns had failed to deliver the desired results. To help the client tackle these challenges, Quantzig’s propensity modeling experts developed a robust model that helped them create and implement new strategies to drive ROI through targeted campaigns and retain loyal customers year-over-year.

Based on the outcome of this engagement, it was evident that Quantzig’s approach empowered the client to target customer segments based on their needs and interests. Apart from double-digit growth in MROI the client also witnessed a stellar response to the targeted promotional offers. Propensity modeling also enabled them to achieve a remarkable growth i.e., > 200 percent increase in subscription rate compared to the previous year. As a result, the devised propensity model continues to be used to launch promotional offers for their subscription platforms as well as the other services offered by them.

Request a Demo to learn more about propensity modeling and its use cases in the media and entertainment industry.

payment card industry

Customer Segmentation Analytics Helped a Payment Card Industry Client Achieve a 2X Increase in CSAT

Engagement Summary

Quantzig collaborated with a European payment card industry client to help them address the issues around improving their brand value and enhancing customer relationships. In this success story, our customer segmentation analytics experts share how the outbreak of COVID-19 is impacting the banking and financial services segment, especially the payment card industry. It also talks about how the impact of coronavirus on the payment card industry can be mitigated using innovative customer segmentation analytics solutions.

About the Client

The client is a well-known payment card industry player with a huge customer base across the globe. The client is recognized as one of the most trusted contactless payment service providers in the world. The company is also known for its international service standards and customer support services.

Improve your marketing effectiveness with the right customer segmentation strategy. Request a free proposal to gain insights on the benefits of customer segmentation for your business.

Business Challenge

The outbreak of coronavirus is more than just a health hazard, mainly because it has impacted every industry across the globe. The payment card industry is one of the worst-hit segments within the BFSI sector because of various moratorium policies that are in favor of customers. It is expected that such moratorium policies might result in a greater number of defaulters and hence causing a huge loss for the payment card industry.

For renowned payment card industry players with a considerable number of services spread globally, profiling customers into specific groups to design marketing plans can be cumbersome. Facing a similar challenge, the client wanted to gain a deeper understanding of their customer’s preferences and needs to serve them better. By collaborating with Quantzig the client wanted to identify the key differentiators by compartmentalizing their customer base into specific groups. They also wanted to group their existing customers into different categories based on geography, psychography, and behavior. By making clear customer segments they wanted to further reallocate their marketing resources and efforts to maximize the up-selling of their services and enhance the bond they already share with their customer base. 

Our customer segmentation analytics solutions can help you optimize your marketing strategies and reach out to the right set of customers. Request a free demo now!

The Challenges Faced by the Payment Card Services Provider Included

  • Inability to map market opportunities
  • Lack of  customized marketing strategies
  • Inability to determine  product pricing as per market standards
  • Lack of skill and expertise required to devise better customer retention strategies
  • Need to enhance customer relationships

Key Deliverables

  • Categorize customers and identify customer requirements
  • Devise robust marketing strategies for specific customer segments
  • Analyze customer segment potential

Solution Offered

By collaborating with Quantzig, the payment card industry player embarked on a customer segmentation journey that revolved around enhancing the existing customer relationship while delivering better quality products and services. To help the client address their challenges the customer segmentation analytics experts at Quantzig adopted a comprehensive approach that led to a complete transformation of their business operations and improved business efficiency.

By leveraging the customer analytics solutions offered by Quantzig, the client was able to identify the customer segment with the highest potential and allocated the resources to target segments accordingly. Moreover, the client also found ways to improvise services at comparatively lower costs, which helped them to meet customer expectations at a larger scale. The payment card sector has always dealt with data security, Quantzig also helped in enhancing their payment card industry data security standard. The customer segmentation analytics solutions from Quantzig enabled the client to measure customer segments based on their preferences and requirements which helped gain a front-liner advantage. In addition, the solutions offered also helped them to determine the profit potential of every segment and analyze the probable revenue and its cost impact.

payment card industry player

Business Outcome

Our customer segmentation analytics solutions enabled this client to comply with the payment card industry data security standard and redeploy assets to manage the same. The benefits also included:

  • Identified niche customer segments
  • Achieved a 2X increase in customer satisfaction rate
  • Determined most and least profitable customer segments
  • Improved payment card industry data security standards

Analytical insights powered by data can help you achieve highly profitable results. Contact our customer segmentation analytics experts without any further delay.

Retail Healthcare

Quantzig’s Customer Segmentation Assists a Prominent Pharmaceutical Products Supplier bridge the Price Gaps in the Products Offered

The client: Pharmaceutical products supplier, Size: >34 billion in revenue, Area of engagement: Customer segmentation

The rising skepticism over the ever-escalating prices on pharmaceutical products is compelling organizations to improve their innovation capabilities and increase investment in R&D. As people are gaining more access to healthcare, prominent businesses are planning to manage healthcare funding and tender effective measures to narrow the price gaps between local and international brands. Along with urbanization, the rise of aging population, changing lifestyles, and increasing incidences of chronic diseases will drive the growth of the pharmaceutical products space.

Although the pharmaceutical products space is witnessing a promising growth, several factors may influence the growth of the sector over the next couple of years. These include.

  • Poor scientific productivity: The incidences of chronic diseases is witnessing a manifold where it becomes essential for the pharmaceutical products manufacturer to invest highly in innovations to meet the constant customer demands. With the relatively slow growth of the healthcare space, businesses need to ensure better production capabilities while meeting the quality requirements.
  • Drug approval stagnation: The regulations set forth by the FDA becomes an obstacle for many leading pharmaceutical products manufacturers. So, organizations need to maintain a balance between safety and innovation in the products while entering the market.
  • Rising customer expectations: As the pharmaceutical products space is shifting to a patient-centric environment, the consumers buying preferences are altering and are looking for a fast-relief in curing their illnesses. The relentless demands of the consumers are forcing businesses to produce products in an agile and seamless manner.
QZ- Request free proposal

To counter these challenges and effectively meet the growing demands of the customers, organizations are leveraging the need for a customer segmentation solution. Customer segmentation helps businesses divide the customer base into sub-segments to tailor their marketing efforts adequately. Customer segmentation also helps businesses gain a deeper understanding of their customers’ preferences and needs to maximize cross-selling opportunities.

The Business Challenge

The client, a prominent pharmaceutical products supplier, wanted to stay ahead of the competitors and identify new products to meet customer expectations. The client wanted to segment their customers based on the needs, behaviors, and demographics. Moreover, through an effective customer segmentation engagement, the pharmaceutical products supplier wanted to develop value-based segmentation to understand the revenue they generate. The primary concern of the client was to create and communicate targeted marketing messages to resonate with the specific group of customers.

QZ- customer segmentation

Want to learn more about our analytics solutions?

QZ- request a demo

The Solution Benefits and the Business Impact

Strategies that we recommended based on our analysis to help clients promote sales and business development

The customer segmentation solution offered by Quantzig helped the pharmaceutical products supplier identify ways to improve product and service opportunities and establish a better relationship with the customers. The solution also sought ways for the client to differentiate customers based on their economic value. Moreover, prominent products supplier was able to predict and anticipate the most profitable customers and allocate their capital resources efficiently. The client was able to differentiate their products with that of the competitors’ offerings and improve their performance in the market.

Customer Segmentation Solution Predictive Insights

Beyond the product offerings, gaining adequate insights into the customer preferences allow organizations to offer better customer support and professional services by developing more focused marketing messages to best fit each customer segments. Moreover, the pharmaceutical products supplier can identify the most lucrative opportunities and ultimately increase revenues on investment.


To know more about how our analytical services helped the pharmaceutical products supplier

QZ- Get free info

Related posts:

Customer Segmentation

Customer Segmentation Engagement Helped a Pharmaceutical Products Supplier to Bridge the Price Gaps and Improve Customer Retention by 4x- Quantzig’s Latest Success Story

Quantzig’s multi-dimensional approach to customer segmentation analytics helped us better target our customers by understanding customer’s behaviors, needs, and values.

About the Client

The client is a leading pharmaceutical products supplier based out of the United States. The company sells its products in more than 12 countries all around  North America.

The Business Challenge

The rising skepticism over the ever-escalating prices on pharmaceutical products is compelling organizations to innovate by increasing their investments in R&D. As people are gaining more access to healthcare, prominent businesses are planning to manage healthcare funding and tender effective measures to narrow the price gaps between local and international brands. Along with urbanization, the rise of the aging population, changing lifestyles, and increasing incidences of chronic diseases will drive the growth of the pharmaceutical product space.

The client, a prominent pharmaceutical products supplier, wanted to stay ahead of the competitors and identify new products to meet customer expectations. The pharmaceutical industry client wanted to segment their customers based on their needs, behaviors, and demographics. Moreover, through an effective customer segmentation engagement, the supplier of the pharmaceutical product wanted to develop value-based segmentation to understand the revenue they generate. The primary concern of the client was to create and communicate targeted marketing messages to resonate with a specific group of customers.

Request a free brochure of our customer segmentation analytics solutions to gain comprehensive insights into the role of cognitive technologies in analyzing customer preferences in the pharmaceutical industry.

Based on the business requirements, the client collaborated with Quantzig  to leverage its expertise in offering customer segmentation analytics solutions to help them develop value-based segmentation to understand the revenue they generate.


Solution Offered and Value Delivered

Quantzig’s dedicated team of customer segmentation analytics designed a three-step approach to help the client tackle the core business challenge.

Talk to our analytics experts to know how we can help you develop more focused marketing messages to best fit each customer segment  in the pharmaceutical industry.

Our analytics experts adopted a three-step approach to help the client tackle their core business challenges.

Phase 1

The first phase of customer segmentation engagement focused on analyzing business objectives by collecting customer data from disparate sources and developing a detailed roadmap to help the client identify unique customer personas.

Phase 2

In the second phase of customer segmentation engagement, our analytics experts integrated and harmonized data to identify high-performing, profitable product categories, and understand the degree of alignment between the needs of the customers and their  offerings.

Phase 3

The third and final phase of the customer segmentation engagement focused on creating customer profiles based on the demographic consumption patterns. Also, our analytics experts leveraged predictive modeling techniques to help the client devise suitable marketing strategies and cater to the needs of different customer segments.

Gain limited time complimentary access to our analytics platform to analyze and identify the most lucrative opportunities in the competitive pharmaceutical market in real-time.

Business Outcome

The customer segmentation solution offered by Quantzig helped the pharmaceutical products supplier to identify ways to improve product and service opportunities and establish a better relationship with the customers. The solution also sought ways for the client to differentiate customers based on their economic value. Moreover, the client was able to predict and anticipate the most profitable customers and allocate their capital resources efficiently. The client was able to differentiate their products with that of the competitors’ offerings and improve the overall market share.

Quantzig’s customer segmentation analytics solution also empowered the client to:

  • Successfully bridge the price gaps
  • Improve customer retention by 4X
  • Enhance relationships with potential customer groups
  • Target niche customer segments

Want more tips on how customer segmentation analytics can help you improve the business outcome?

CUSTOMER JOURNEY ANALYTICS

Customer Segmentation Analytics for an Online Payment Services Provider

“Quantzig’s customer segmentation analytics solutions helped us build advanced models to identify customers with high churn risks and reach out to them as part of a focused retention program leading to churn reduction.”

CUSTOMER SEGMENTATION ANALYTICSAbout the Client

The client is a leading online payment services provider based out of North America with a large customer base. While the company had rapidly grown, based on an aggressive sales strategy, it had lost connection with its customers and was reeling with a high churn rate.

The Business Challenge

Identifying the right target customers is of utmost importance for companies in the financial services sector. But with dynamic customer preferences and the ever-growing competition, it is indeed quite challenging for companies to identify and target potential customers. In such a scenario, customer segmentation analytics solutions can help organizations to target the right customers and drive greater profits by segmenting the customers into homogenous groups with similar characteristics.

Request a free brochure of our customer segmentation analytics solutions to gain comprehensive insights into the role of data mining and cognitive technologies in analyzing customer preferences.

Our client had a rapidly growing customer base and the volume of transaction data entering the system precluded any analysis using manual spreadsheets. When they realized that they did not have the tools to scrutinize data, they invested in proprietary analysis software to alleviate the problem. However, despite the investment, they were unable to derive the insights that were essential for monitoring and decision making. Subsequently, the client approached us with specific issues related to their customers, which was to be unraveled based on their transaction data.

By leveraging Quantzig’s customer segmentation analytic solutions the client was looking to answer the following questions: 

  • What metrics need to be monitored to gauge customer engagement
  • Which of my customers are likely to churn and what are the specific indicators for churn? 
  • Which customer segment should my sales team target to build a healthy customer base? 
  • How should I monetize my customer base to increase revenue? 
  • How to provide better value to my customers that will increase customer engagement? 

 

Harness the power of customer segmentation analytics to turn data into insights. Contact our analytics experts to learn how we can help you.

Solutions Offered and Value Delivered

Quantzig’s dedicated ‘Customer Analytics Centre of Excellence’ with a team of 20+ data scientists, domain experts, and analysts designed an innovative three-pronged approach that leveraged various customer segmentation analytics techniques to tackle the challenges faced by the client. The crux of this engagement revolved around the use of advanced customer segmentation analytics techniques such as- clustering algorithms and time-series analysis.

The use of clustering algorithms and time series analysis helped the client to segment their customers into smaller segments and model the behavior of churned customers across different cohorts while offering a better understanding of the segment-wise behavior. The feature set built for this purpose included demographic information collected at the time of registration as well as engagement information derived from transaction data sets.

Identifying these segments provided a clear picture of the entire customer base and the variation in behavior of each segment. This helped our client to build the strategy for better customer engagement in terms of offers, customer reach out programs and so on.

Gain limited time complimentary access to our analytics platform and analyze the true potential of customer segmentation analytics in enterprise decision making.

Quantzig’s customer segmentation analytics experts built a customized solution to meet the client’s requirements which included the following three-phases:

 

Phase 1

The first phase of this customer segmentation analytics engagement focused on developing a data pipeline to access and process the raw data in a secure manner. The pipeline required that the raw data undergo a cleansing and quality check process before any further action. 

Phase 2

In the second phase, the raw data was processed to create multiple new features that were specifically engineered for customer analysis. The new features provided a holistic view of the customer journey throughout the lifecycle of engagement and enabled further analysis. 

Phase 3

In the third phase of this customer segmentation analytics engagement our experts devised customized dashboards to help the client flexibly analyze data. The processed data was used to build a separate machine learning pipeline for carrying out customer segmentation and churn prediction. 

 

Get in touch to learn more about our customer segmentation analytics solutions

Business Outcome

Based on the insights provided, the client was able to monetize customer data by designing services based on customer needs and preferences. The deployment of advanced analytics dashboards also benefitted the client tremendously by offering a real time view of the global customer base.

The customized analytics solution was deployed in a production environment for the client and has had the following impact:

  • The customer churn reduced by over 9% post engagement
  • Revised offers being provided the client was able to increase customer engagement by 10%
customer segmentation

Accelerating Pharma Growth Through Geographic Customer Segmentation – A Case Study by Quantzig

The client is a leading pharma industry player based out of the US. The pharma company wanted to segment their customers into different clusters based on consumption patterns, demographics, and other economic indicators, to develop specific growth strategies for each segment.

The Business Challenge

To grow and achieve their business objectives, every company irrespective of the region in which it operates has to find a way to tackle the inevitable challenge of making sense of large customer data sets. By doing so, businesses can better understand market needs and cater to the specific needs of their customers. The pharma company wanted to find suitable ways to accelerate growth and gain a winning edge in the global marketplace. They wanted to leverage Quantzig’s customer segmentation solutions to develop homogenous clusters and analyze the needs of their customers.

Using geographic customer segmentation solutions, they wanted to-

  • Improve customer acquisition strategies with targeted customer segmentation
  • Achieve better results by narrowing your customer focus and targeting distinct segments

Want more insights on our customer segmentation analytics solutions? Request a FREE proposal right away!

Solution Offered and Value Delivered

We adopted a four-step approach to help the client address their challenges. The initial phase focused on data discovery followed by data cleansing and the creation of customer profiles and finally the validation of those profiles using advanced predictive analytics techniques.

Phase 1

In the first phase of this geographical customer segmentation engagement, we analyzed the objectives of the project, collected available data, and developed a detailed roadmap to address the core challenges faced by the client.

Phase 2

In the second phase of this geographical customer segmentation engagement, our analytics experts integrated, cleansed, and harmonized data obtained from disparate sources and then finalized the input metrics for the predictive model. We worked with the client to choose the specific variables which could be included in the segmentation algorithm. The objectives of our study and the output of the analysis determined the choice of variables.

Would you like to know more about the business benefits of customer segmentation analytics? Contact our analytics experts.

Phase 3

We created customer profiles based on consumption patterns, demographics, geography, and customer lifestyle. Hierarchical clustering analysis also helped us segment the customers into different homogenous groups based on their location and needs.

Phase 4

In the fourth and final phase of this geographic customer segmentation assessment, we leveraged predictive techniques to validate the clusters and devised suitable strategies to cater to the needs of different customer groups.

The geographic customer segmentation solutions offered also empowered the client to develop growth strategies, according to the geo-economic clusters that we had identified.

Why Choose Quantzig as Your Geographic Customer Segmentation Solution Provider?

Our portfolio of advanced customer segmentation analytics solutions empowers companies to devise suitable customer segmentation strategies to address the growing needs of their customers. Leveraging analytics to segment the customers into homogenous groups based on the geographic location puts you in a better position to make crucial decisions related to product development, marketing, and delivery of services.

Request FREE demo to learn how we can help you drive growth and profitability.

What are the Types of Customer Segmentation?

(more…)

Customer segmentation analytics

Customer Segmentation Analytics Opened up New Growth Avenues for a Banking and Insurance Company to Improve Customer Acquisition by 2X – Quantzig’s Latest Success Story

The client is a multinational banking and insurance services provider headquartered in Wexford, Ireland. The client is well-known for offering a wide range of services that include deposits, loans, financial planning services, investments, pension cash management, online banking, foreign exchange, interest rate risk management, and mobile and tablet banking services. The banking and insurance company was looking for customer segmentation analytics solutions to connect with multi-channel customer segments and more precisely identify potential customer segments. Hence, they approached Quantzig to leverage its expertise in offering customer segmentation analytics solutions to drive revenue generation by growing their wallet share from existing as well as new customer groups.

Companies in the banking and insurance sector face several predicaments in developing a customer segmentation strategy to target the most profitable customer segments. The challenges these companies face can be attributed to several factors such as the growing need to develop customized marketing programs, design products and services to effectively address customer needs, and reduce customer churn rates. Today customers are digitally empowered, and therefore, traditional customer segmentation strategies used by banking and insurance players will no longer help. To gain strategic advantage, banking and insurance companies need to enhance their organizational capabilities and customer acquisition strategies.

Customer segmentation in banking can help you gain a 360-degree view of customer behaviors and devise suitable strategies to categorize them into homogenous segments. Request a FREE proposal to gain in-depth insights into our customer segmentation analytics solutions.

Business Challenge

As one of the leading banking and insurance companies in Ireland, the client was successfully able to incorporate actionable insights from their customer behavioral patterns into their upstream and downstream business operations. However, with the increasing developments in the field of e-banking services, the banking and insurance company was not able to bring about improvements in their customer satisfaction and service levels. Also, owing to their huge customer base across Europe, they were facing challenges in identifying opportunities for revenue growth.

Additionally, the client found it challenging to differentiate the customer servicing experience and design product bundles to more effectively address customer preferences. The banking and insurance company was looking for customer analytics solutions to connect with multi-channel customer segments and more precisely identify potential customer segments along with ways to market and serve them. Hence, they approached Quantzig to leverage its expertise in offering customer segmentation analytics solutions to drive revenue generation by growing their wallet share from existing as well as new customer groups.

Get in touch with our experts to learn how you can allocate resources and extract maximum value from various customer segments with the help of customer segmentation analytics.

Solutions Offered and Value Delivered

To help the banking and insurance company tackle the above-mentioned challenges, our customer segmentation analytics experts adopted a comprehensive approach that comprised three phases. The first phase focused on a detailed analysis of the competitive forces and different customer groups across Europe. In the second phase, Quantzig’s experts focused on establishing meaningful customer segments by assessing demographic datasets available with the client. The third and the final phase revolved around developing a unique customer segmentation strategy that helped the client to create effective marketing strategies and unique communication strategy for each target audience.

Quantzig’s advanced customer segmentation analytics solutions can help you unveil meaningful and measurable segments based on customer needs and interests. Request a FREE demo below.

The solution offered helped the client to gain several benefits by establishing customer analytics as a true business discipline. Also, by leveraging Quantzig’s customer segmentation analytics solutions, the client was able to capture the full potential of their customer base by catering to their customers’ needs in a consistent, professional manner at every touchpoint. Additionally, they were able to gauge the profitability based on parameters such as customer lifetime value, customer churn rate, and customer loyalty.

The streamlined approach to customer segmentation analytics also helped the client to witness:

  • 2X improvement in customer acquisition rates
  • Significant decrease in customer churn rates
  • 42% increase in customer satisfaction levels

Benefits of Customer Segmentation Analytics

CUSTOMER SEGMENTATION ANALYTICS CS INFOGRAPHIC

To learn more about benefits of customer segmentation analytics, request more information right away.

response modeling

Response Modeling Techniques: Paving the Way for Predictive Marketing

Data analytics techniques have undergone dramatic advancements in recent years. This has significantly increased the value of advanced analytics techniques as strategic tools for businesses to achieve desired results. Therefore, companies across industries have started harnessing the power of advanced data analytics techniques to devise strong marketing strategies and boost profitability. The response modeling approach is one such technique that has helped companies to use the information they have mined over the past decade to make data-driven decisions.. Today enterprises leveraging this technology have a wealth of unique information, that in turn, is helping them to become “customer-centric” organizations and gain competitive advantage. Response modeling has the potential to help businesses tap into their customer data and offer useful insights for strategic and tactical marketing decisions.

Our response modeling solutions help companies improve customer response rates by targeting potential prospects who are most likely to react to a campaign. Request a FREE proposal today to gain in-depth insights into our analytics services.

How can an effective response modeling framework help in predicting customer behavior?

Response modeling approach helps businesses to take into account the interaction of different data elements and identify the people on a list who are most likely to take the desired action. Also, response modeling approach assists companies in predicting certain type of customer purchasing behavior and the likelihood of churn. As a result, companies can optimize their marketing strategies such as email send frequency, sales staff time, and discounts.

Quantzig’s analytics experts help organizations with data-driven algorithms to understand customer attributes that may influence response rates. Get in touch with them right away!

Using advanced analytics techniques like response modeling, organizations can predict customer buying patterns, prevent fraud and make crucial business decisions. With insightful statistics and advanced data analysis techniques, companies are starting to develop methodologies to make scientific,  data-driven predictions as to what their customers are likely to do in the next buying season. Furthermore, response modeling helps in developing an analytical framework that can help to forecast the impact of a change in market strategy or the launch of a new product or service that is closely related to demographic biases of customers.

Request a FREE demo now to know how our customized analytics solutions can help you understand customer behaviors, identify friction points and prioritize key drivers of customer satisfaction.

Quantzig’s Advantage

Quantzig’s response modeling capabilities help companies to develop proactive targeting frameworks to understand customer responses  to individual tactics, an order of exposure and both combined. At Quantzig, we understand the difference a robust response modelling approach can bring to your business. Our solutions help you identify the right tactic, order and frequency to target the customers to maximize returns. By leveraging analytics solutions, businesses can gain end to end visibility into their customer’s journey and identify the right opportunities  to boost sales.

To learn more about the benefits of response modeling, request for more information below.

customer segmentation analytics

Boosting Sales and Profitability for a German Pharmaceutical Company with the help of Customer Segmentation Analytics – A Quantzig Success Story

The client is a German pharmaceutical company that majorly focuses its efforts on oncology, metabolism, immunology, respiratory disease and central nervous system diseases. The company has a strong market presence in 12 countries across the globe.

With the pharmaceutical environment becoming extremely competitive and dynamic, companies in the pharmaceutical industry have also shifted their approach towards consumerism. To stay ahead of the curve in today’s business landscape, pharma companies need to effectively target promotional activities toward consumers who are most likely to respond to their marketing efforts. Pharma companies need to get away with traditional marketing approaches to reach consumers in a rapidly changing healthcare environment.

Quantzig’s customer segmentation models employ sophisticated data clustering techniques to classify customers into diverse groups. Request a FREE proposal now to gain in-depth insights into our portfolio of customer analytics solutions.

Business Challenge

The client was facing serious challenges while expanding their business overseas.  This was mainly due to their inability to classify customers in the new market based on their needs and specific behavioral and demographic patterns. The pharma company was not able to achieve the desired results through their existing promotional campaigns. So, they approached Quantzig to leverage its expertise in offering customer segmentation analytics to better understand and segment their customers based on their value. Also, by leveraging customer segmentation analytics, the client wanted to tap hidden business opportunities within untapped customer segments in the new market.

Our customer segmentation analytics experts help companies achieve far more accurate insights regarding customer preferences and help develop forward-looking perspectives. Get in touch with them right away.

Solution Offered and Value Delivered

To help the client tackle their challenges Quantzig developed a holistic customer segmentation analytics framework to improve their customer segmentation strategies and target new consumers through personalized marketing campaigns. The analytics experts at Quantzig also leveraged robust statistical tools and response modeling techniques to glean actionable insights into various customer segments. Consequently, the client witnessed a significant improvement in the response for their personalized campaigns and achieved an increase of 23% in sales and profitability.

By using Quantzig’s multi-dimensional approach to customer segmentation analytics you can better target your customers by understanding their behaviors, needs, and value. Request a FREE demo to know more.

Quantzig’s customer segmentation analytics solutions also helped the client to:

  • Identify high-performing, profitable product categories, and understand the degree of alignment between the needs of the customers and their offerings
  • Better target their customers by understanding their behavior, needs, and value
  • Achieve an unparalleled degree of customer-centricity and unique value propositions

To learn how our customer analytics solutions can help you get end to end visibility into your customer’s journey, request for more information below.

Global Pharmaceutical Industry Challenges

PHARMACEUTICAL INDUSTRY

customer segmentation analytics

Customer Segmentation Analytics Helped a Major Telco to Tap into Distinctive Customer Segments to Boost Loyalty and Sales

A European telecom giant which offers a full range of telecom services wanted to boost ROI and drive sales across regions by improving its visibility among loyal customers. To do so, the telecom giant decided to target the most profitable customer segments through promotional campaigns. Having failed to achieve the desired results through promotional campaigns, they approached Quantzig to leverage its expertise in customer segmentation analytics to better understand and prioritize customers based on their value.

The Business Challenge

With rapid advancements in technology changing the telecom landscape, players in this sector are poised to witness increasingly tough times. In fact, the telecom industry is set to face major digital disruptions over the next few years, making it crucial for businesses to reimagine their business models, rebuild a market position, and offer innovative solutions to its customers. Though several opportunities can be unearthed using customer segmentation analytics businesses are not well equipped to identify and capitalize on such opportunities.

Learn to segment your customers like a pro with our advanced customer segmentation analytics solutions.

With the growing competition, the telecom major was seeking to improve its churn rate and customer loyalty. To achieve this they decided to examine the customer segments in order to identify and target the high-potential customer groups. By challenging the existing customer segmentation structure, the telecom major wanted to sharpen its customer segmentation analytics capabilities by raising the following questions regarding the benefits of leveraging customer segmentation analytics:

• Do the existing customer segmentation strategies need to be revamped?
• Do the existing customer segments need restructuring?
• Are there hidden business opportunities within untapped customer segments?

Would you like to learn more about our advanced customer segmentation analytics solutions?

Solutions Offered and Value Delivered

To help the client address their challenges Quantzig developed a comprehensive customer segmentation analytics framework to help them improvise their customer segmentation strategies and target new users through personalized marketing campaigns. We also leveraged propensity modeling techniques and robust statistical tools to glean comprehensive insights into various customer segments. As a result, there was a major improvement in the response for the personalized campaigns and the client achieved a 60% increase in customer loyalty when compared to the previous year.

The customer segmentation analytics solutions also helped the client to:

  • Redesign their customer segmentation approach from demographic segmentation to customer needs-based segmentation
  • Tighten characteristics of the existing customer segments
  • Recognize new, distinctive customer groups

What is customer segmentation analytics?

(more…)

Close
Quantzig Logo

Hello there!

Are you interested in Quantzig’s analytics solutions?

Contact us by submitting your details below and we will get in touch with you.

Cookie Policy

The Site uses cookies to record users' preferences in relation to the functionality of accessibility. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice