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Data analytics techniques have undergone dramatic advancements in recent years. This has significantly increased the value of advanced analytics techniques as strategic tools for businesses to achieve desired results. Therefore, companies across industries have...
A European telecom giant which offers a full range of telecom services wanted to boost ROI and drive sales across regions by improving its visibility among loyal customers. To do so, the telecom giant decided to target the most profitable customer segments through...
What is behavioral segmentation? Behavioral segmentation is defined as the process of dividing the total market into smaller homogeneous groups based on customer buying behavior. This approach of market segmentation focuses more on the distinct actions of customers...
About the Client A Fortune 500 electronics retailer specializing in the consumer electronics and smart wearables segment. A huge chunk of their revenue was generated from their most valuable customer segments who made repeat purchases, hence it was crucial for them to...
Benefits of Customer Segmentation In today’s rapidly developing market space, customer segmentation holds a top spot in the management agenda of professionals across industries. In fact, even the most laggard businesses consider customer segmentation as a key growth...
Types of Customer Segmentation Models Today, business organizations have a plethora of data available from an increasing number of information sources. While several industry players certainly appreciate the potential benefits of data sources, many still face...
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