Tag: Customer Segmentation Strategy

Customer segmentation analytics

Customer Segmentation Analytics Opened up New Growth Avenues for a Banking and Insurance Company to Improve Customer Acquisition by 2X – Quantzig’s Latest Success Story

The client is a multinational banking and insurance services provider headquartered in Wexford, Ireland. The client is well-known for offering a wide range of services that include deposits, loans, financial planning services, investments, pension cash management, online banking, foreign exchange, interest rate risk management, and mobile and tablet banking services. The banking and insurance company was looking for customer segmentation analytics solutions to connect with multi-channel customer segments and more precisely identify potential customer segments. Hence, they approached Quantzig to leverage its expertise in offering customer segmentation analytics solutions to drive revenue generation by growing their wallet share from existing as well as new customer groups.

Companies in the banking and insurance sector face several predicaments in developing a customer segmentation strategy to target the most profitable customer segments. The challenges these companies face can be attributed to several factors such as the growing need to develop customized marketing programs, design products and services to effectively address customer needs, and reduce customer churn rates. Today customers are digitally empowered, and therefore, traditional customer segmentation strategies used by banking and insurance players will no longer help. To gain strategic advantage, banking and insurance companies need to enhance their organizational capabilities and customer acquisition strategies.

Customer segmentation in banking can help you gain a 360-degree view of customer behaviors and devise suitable strategies to categorize them into homogenous segments. Request a FREE proposal to gain in-depth insights into our customer segmentation analytics solutions.

Business Challenge

As one of the leading banking and insurance companies in Ireland, the client was successfully able to incorporate actionable insights from their customer behavioral patterns into their upstream and downstream business operations. However, with the increasing developments in the field of e-banking services, the banking and insurance company was not able to bring about improvements in their customer satisfaction and service levels. Also, owing to their huge customer base across Europe, they were facing challenges in identifying opportunities for revenue growth.

Additionally, the client found it challenging to differentiate the customer servicing experience and design product bundles to more effectively address customer preferences. The banking and insurance company was looking for customer analytics solutions to connect with multi-channel customer segments and more precisely identify potential customer segments along with ways to market and serve them. Hence, they approached Quantzig to leverage its expertise in offering customer segmentation analytics solutions to drive revenue generation by growing their wallet share from existing as well as new customer groups.

Get in touch with our experts to learn how you can allocate resources and extract maximum value from various customer segments with the help of customer segmentation analytics.

Solutions Offered and Value Delivered

To help the banking and insurance company tackle the above-mentioned challenges, our customer segmentation analytics experts adopted a comprehensive approach that comprised three phases. The first phase focused on a detailed analysis of the competitive forces and different customer groups across Europe. In the second phase, Quantzig’s experts focused on establishing meaningful customer segments by assessing demographic datasets available with the client. The third and the final phase revolved around developing a unique customer segmentation strategy that helped the client to create effective marketing strategies and unique communication strategy for each target audience.

Quantzig’s advanced customer segmentation analytics solutions can help you unveil meaningful and measurable segments based on customer needs and interests. Request a FREE demo below.

The solution offered helped the client to gain several benefits by establishing customer analytics as a true business discipline. Also, by leveraging Quantzig’s customer segmentation analytics solutions, the client was able to capture the full potential of their customer base by catering to their customers’ needs in a consistent, professional manner at every touchpoint. Additionally, they were able to gauge the profitability based on parameters such as customer lifetime value, customer churn rate, and customer loyalty.

The streamlined approach to customer segmentation analytics also helped the client to witness:

  • 2X improvement in customer acquisition rates
  • Significant decrease in customer churn rates
  • 42% increase in customer satisfaction levels

Benefits of Customer Segmentation Analytics

CUSTOMER SEGMENTATION ANALYTICS CS INFOGRAPHIC

To learn more about benefits of customer segmentation analytics, request more information right away.

response modeling

Response Modeling Techniques: Paving the Way for Predictive Marketing

Data analytics techniques have undergone dramatic advancements in recent years. This has significantly increased the value of advanced analytics techniques as strategic tools for businesses to achieve desired results. Therefore, companies across industries have started harnessing the power of advanced data analytics techniques to devise strong marketing strategies and boost profitability. The response modeling approach is one such technique that has helped companies to use the information they have mined over the past decade to make data-driven decisions.. Today enterprises leveraging this technology have a wealth of unique information, that in turn, is helping them to become “customer-centric” organizations and gain competitive advantage. Response modeling has the potential to help businesses tap into their customer data and offer useful insights for strategic and tactical marketing decisions.

Our response modeling solutions help companies improve customer response rates by targeting potential prospects who are most likely to react to a campaign. Request a FREE proposal today to gain in-depth insights into our analytics services.

How can an effective response modeling framework help in predicting customer behavior?

Response modeling approach helps businesses to take into account the interaction of different data elements and identify the people on a list who are most likely to take the desired action. Also, response modeling approach assists companies in predicting certain type of customer purchasing behavior and the likelihood of churn. As a result, companies can optimize their marketing strategies such as email send frequency, sales staff time, and discounts.

Quantzig’s analytics experts help organizations with data-driven algorithms to understand customer attributes that may influence response rates. Get in touch with them right away!

Using advanced analytics techniques like response modeling, organizations can predict customer buying patterns, prevent fraud and make crucial business decisions. With insightful statistics and advanced data analysis techniques, companies are starting to develop methodologies to make scientific,  data-driven predictions as to what their customers are likely to do in the next buying season. Furthermore, response modeling helps in developing an analytical framework that can help to forecast the impact of a change in market strategy or the launch of a new product or service that is closely related to demographic biases of customers.

Request a FREE demo now to know how our customized analytics solutions can help you understand customer behaviors, identify friction points and prioritize key drivers of customer satisfaction.

Quantzig’s Advantage

Quantzig’s response modeling capabilities help companies to develop proactive targeting frameworks to understand customer responses  to individual tactics, an order of exposure and both combined. At Quantzig, we understand the difference a robust response modelling approach can bring to your business. Our solutions help you identify the right tactic, order and frequency to target the customers to maximize returns. By leveraging analytics solutions, businesses can gain end to end visibility into their customer’s journey and identify the right opportunities  to boost sales.

To learn more about the benefits of response modeling, request for more information below.

behavioral segmentation

Behavioral Segmentation: A Five-Minute Guide to go from Novice to An Expert

What is behavioral segmentation?

Behavioral segmentation is defined as the process of dividing the total market into smaller homogeneous groups based on customer buying behavior. This approach of market segmentation focuses more on the distinct actions of customers with regard to the product or service and less on the identity of customers. Behavioral segmentation allows you to categorize your existing and potential customers into smaller segments based on their purchase behavior. The main objective of behavioral segmentation is to identify niches and address their needs that are believed to be similar. This helps marketers to develop marketing strategies for every individual segment and create products to cater to their needs.

Market segmentation can help you analyze various customer groups and gain a competitive edge. Get in touch with our experts to know more.

Why is behavioral segmentation important?

With the competition getting fierce every day, companies are striving to win dynamic markets by designing and producing personalized products to serve the needs of their customers. Every consumer is unique, and this uniqueness is somehow based on their backgrounds and needs. This is the reason why they develop different habits in terms of buying specific products. Therefore, it becomes important for companies to aim at serving their customers based on their buying behaviors. This is where behavioral segmentation comes into the picture. One of the most important reasons why behavioral segmentation is important is because different individuals have different preferences and with this approach, businesses can yield higher profits than approaching different groups with the same marketing strategy.

BEHAVIORAL SEGMENTATION

Behavioral segmentation methods

Purchasing Behavior

This is one of the best behavioral segmentation methods that help to identify trends in customers behavior during the process of purchase decision-making. Analyzing the purchasing behavior of the customers can help in understanding how different individual approach the purchase decision, the barriers they face in the purchasing process. Also, by analyzing these entities and the relation between them, businesses can determine the moments in which customers are most likely to make a purchase.

Our analytics solutions help companies gain accurate insights into the behavior of their customers and marketing efforts. Request a FREE proposal to know more.

Occasion or Timing

Based on timings and occasions, the propensity of consumers to make purchases fluctuates. There are many customers who buy on specific occasions while there are others who buy on regular personal occasions and then there are a few who buy on rare personal occasions. Understanding when a group of similar customers is highly likely to make a purchase can help companies tailor their offers and maximize their profits. Also, it is considered to be one of the most beneficial behavioral segmentation strategies for businesses in terms of gaining customer loyalty.

Usage Rate

It is very important for businesses to know how often a customer uses your product or service. This can help companies in tailoring marketing initiatives and offer every individual a personalized customer experience. With the help of this behavioral segmentation method, businesses can easily identify their most reliable customers who provide them with a bulk of consumer-generated revenue. Also, it can help in targeting such customers who make purchases regularly but not at frequent intervals. This component of behavioral segmentation also helps in identifying customers who don’t make purchases unless some discounts are offered by the company.

Request a FREE demo to know how our analytics solutions can help you continuously track your consumers’ behavior.

customer segmentation

Weekly Round-Up: 5 Customer Segmentation Success Stories That You Wouldn’t Want to Miss Out

LONDON: Quantzig, a leading analytics services provider, has announced the release of their new storyboard on the importance of customer segmentation. These success stories explain how customer segmentation analysis can help companies to devise customized approaches that satisfy the needs of different customer groups and drive customer loyalty and profitability.

With the proliferating marketing platforms today, customer segmentation has become a pre-requisite for those who wish to improve sales, reduce attrition, and boost profitability. Customer segmentation analysis is a key that helps companies to comprehend their customers buying preferences and influence their behavior. By using a robust customer segmentation strategy, businesses can gain actionable insights into various customer groups. Also, leveraging such insights can help businesses to improve customer retention and loyalty.

Quantzig’s customer segmentation analysis solutions have helped several Fortune 500 companies to precisely predict and deliver relevant offers that attract rather than alienate customers. Below, we have summarized some of Quantzig’s success stories that highlight how customer segmentation analysis has helped companies to gain a leading edge in today’s competitive marketplace.

Our analytics experts can help your business grow using targeted customer segmentation analysis solutions. Want to know how? Get in touch right away!

#1. How customer segmentation analysis guided a leading manufacturer in designing a new product launch strategy? Understanding the behaviors of the existing and potential customer base is not very easy for businesses. Are you finding it difficult to understand customer behaviors? If yes, then take a look at our latest success story where a leading manufacturer faced a similar issue and approached Quantzig to leverage its expertise in offering customized analytics solutions to address customer-centric issues. Our analytics experts adopted a comprehensive three-pronged approach to help the client develop a new customer segmentation strategy and predict the future value of customers. Want to know more? Here is the full story.

Designing a New Product Launch Strategy with the Help Customer Segmentation Analysis – A Case Study by Quantzig

#2. Quantzig’s customer segmentation model helped a retailer excel in the competitive landscape: Quantzig’s customer analytics solutions are revolutionizing the way businesses operate. Don’t you agree? This success story is an excellent example. A Fortune 500 electronics retailer was facing issues in managing attrition rate and preventing its potential customers from opting out of the conversion funnel. They were looking for solutions to predict customer behavior and effectively engage them well in advance for improving sales. Quantzig with its team of analytics experts built a consolidated data visualization platform and leveraged the use of analytical dashboards for effective customer segmentation analysis and decision-making. This helped the client to analyze the key drivers of customer satisfaction and devise suitable strategies to counter the decline in sales. Read the complete story here.

How Customer Segmentation Helped an Electronics Retailer To Gain a Leading Edge in the Smart Wearables Segment

Our analytics dashboards offer detailed insights into the behaviors of specific customer segments. Request a FREE demo below to gain better insights.

#3. Customer segmentation solution enhanced customer retention rate by 20% for a fintech firm: Developing a robust marketing strategy to target specific customer segments is essential if you are trying to establish your business in any specific region. A US-based Fintech company was finding it difficult to segregate the customers in terms of need-based and value-based segments in the Asian market. Quantzig’s customer segmentation solution helped the client to discover the value of each segment to tailor their marketing efforts. Furthermore, these solutions helped them maximize cross and up-selling opportunities and encourage customers to subscribe to more products and services. As a result, the client realized a significant improvement in their customer retention rate, which increased by a whopping 20%.

Customer Segmentation – How A Leading Fintech Industry Player Enhance Customer Loyalty and Retention Rate By 20% in the Asian Market

#4. How can customer segmentation solutions improve business operations? Are you wondering how to identify and implement appropriate customer segmentation models to profile and retain valuable customers? Our customer segmentation solutions can help as it helped one of the leading vegan food distributors based out of the United States. The company was facing issues in predicting the total future value of its business and approached Quantzig to leverage its customer analytics solutions. Our experts helped the client to gain an in-depth understanding of how their best customers are segmented within the global food industry and enabled them to scale their business operations. Here is the link to the full story.

Customer Segmentation for A Leading Vegan Food Products Manufacturer Helps Scale Their Business Operations

Request a FREE proposal below to know how our customer analytics solutions can help you curate high-value customers.

#5: Customer segmentation models helped a client to win over the global customer groups: Predicting the profitable customer groups is a daunting task for businesses. But customer segmentation analysis can help in dealing with such issues efficiently. This is clearly evident in this success story where the client, a warehouse logistics solution provider, was facing similar predicaments. Quantzig’s customer segmentation solutions helped them to develop a well-aligned business plan to deliver sustained growth and empowered them to attract and win over global customers.

Customer Segmentation Helps a Warehouse Logistics Solution Provider Win Over the Global Customer Groups