Customer Segmentation Analytics Helped a Client from the Banking Sector to Identify New Business Opportunities
LONDON: Quantzig, a global analytics services provider, has announced the completion of its latest customer segmentation solution for a banking sector client. The banking sector is highly fragmented and includes segments such as retail banking, corporate and...
Customer Segmentation Helps a Banking Services Provider Enhance Business Opportunities
Business Challenge A renowned banking services provider with a considerable number of services spread globally wanted to profile customers into specific groups to design their marketing efforts to meet the business requirements. The client wanted to gain a deeper...
Customer Segmentation for a Leading Banking Sector Client Helps Target Best Prospects and Meet Customer Expectations
Customer Segmentation in the Banking Sector Amid the economic uncertainty, banking sector companies are mainly concerned about implementing decisive steps to optimize their businesses and improve their financial performance. Also, with the recent decline in...
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