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In a world where there are more food & beverage brands than the kind of food itself, competitors are fighting against each other to gain consumer attention. Many brands have come up with innovative products, packaging, and marketing to grab more eyeballs from the...
Business Challenge Improving cross sell and up-sell within existing customers. A leading banking and financial services company wanted to conduct customer analysis to improve their cross-sell/up-sell activities. Situation Non satisfactory customer...
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