Customers like options, they like experimenting, and they seek innovation. At a time when consumers’ preferences are dynamically changing with customers ready to experience new brands, the marketing effort of businesses is getting challenging. Each brand and product...
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Secret Tips to Reduce Customer Churn Rate in the Telecom Industry
The telecom industry is reaching a saturation point for its voice sales and wireless penetration. It can be inferred that there are hardly any new customers to be tapped. Everyone is using the basic telecom services, making it difficult for telecom companies to grow...
Pricing Analytics Helps a Global Retailer to Improve Product Pricing
Gone are the days of loyalty and preference for a particular brand. In the world of seamless connectivity, customers are looking for convenience, promotions, and price flows at every point of shopping. With a variety of products manifested in the form of choices,...