3 Thoughts on Analytics in the Creative Media Industry

3 Thoughts on Analytics in the Creative Media Industry

The creative media industry has historically been regarded as a hit-driven one owing to the dynamism in the market and the unpredictable nature of demand. However, the end-users today are increasingly interweaving the physical world and virtual lives and vice-versa,...
Big Data Boosts Revenue and Profitability – Know How

Big Data Boosts Revenue and Profitability – Know How

There has been an exponential increase in the amount of real-time information generated from a variety of sources such as sensors, social media, previous transaction history, and mobile devices. In simple words, this mammoth amount of data is termed as big data....
Data and Analytics Essential for Building a Smart City

Data and Analytics Essential for Building a Smart City

Beyond identifying and analyzing the sales capabilities and market landscape, data and analytics can also be leveraged to build a smart city. But what is a smart city, you ask? A smart city can be defined as an urbanized area where various entities cooperate to...

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