The creative media industry has historically been regarded as a hit-driven one owing to the dynamism in the market and the unpredictable nature of demand. However, the end-users today are increasingly interweaving the physical world and virtual lives and vice-versa,...
Data and Analytics
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Weekly Round-up: A Storyboard on the Importance of Data and Analytics for Businesses
LONDON: Quantzig, a leading analytics services provider, has announced the release of their new storyboard on the importance of data and analytics for businesses. Each of these downloadable articles explains how data and analytics solutions can help companies to make...
How to Become a Winner in the CPG Industry Using Data and Analytics
Today, Consumer packaged goods (CPG) companies are exposed to a host of challenges which include - value-conscious consumers with fast-changing needs, political and economic uncertainty, and intensified cost pressure due to retailer consolidation, to name a few. Also,...
Big Data Boosts Revenue and Profitability – Know How
There has been an exponential increase in the amount of real-time information generated from a variety of sources such as sensors, social media, previous transaction history, and mobile devices. In simple words, this mammoth amount of data is termed as big data....
Data and Analytics Essential for Building a Smart City
Beyond identifying and analyzing the sales capabilities and market landscape, data and analytics can also be leveraged to build a smart city. But what is a smart city, you ask? A smart city can be defined as an urbanized area where various entities cooperate to...
C-Suite and Big Data – The Balancing Act
Big data and analytics, the latest buzz word in the global market space, has changed the way organizations’ C-Suite makes strategic decisions and operates their business. The C-Suite includes the company’s top management entities such as the CIO, Chief Marketing...