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LONDON: Quantzig, a global analytics services provider, has recently completed their latest customer lifetime value prediction for a telecom industry client. The global telecom industry consists of giant players that make communication possible on a global scale,...
The client: A leading player in the retail industry Area of engagement: Data management The global retail landscape has seen drastic changes in the last decades or two. Initially, the retail industry was dominated by small, local stores, and traditional department...
Marketing mix model (MMM) along with data-driven attribution are the two measurement best practices employed by marketers. Especially as MMM provides a rather holistic view on the impact of marketing investments on business, it has emerged as one of the most preferred...
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