Today, most of the forward-thinking companies have a strong presence on the internet. In fact, websites have become the new address for businesses. One of the key benefits of operating on digital platforms is that companies have access to a large amount of data that...
Digital analytics best practices
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Top 5 Digital Analytics Trends That Will Help You Rule the Future
In this technological age, digital analytics has emerged as an important tool for the brands to decode the preferences of their audience. The availability of data is what makes the difference between the digital channel and conventional channels like TV or print...
Digital Analytics Engagement to Identify Performance Metrics for a Media and Entertainment Industry Client
Summary of the Media and Entertainment Industry The global media and entertainment industry comprises of several individual sub-segments that combine to form one vertical – television, publishing, internet, advertising, radio, gaming, and music. Currently, the...
Digital Analytics Best Practices for the Media and Entertainment Industry
The increasing adoption of advanced analytics and data-based decision making has revolutionized every industry, including the media and entertainment industry. As a result of digitization and the boom of big data and analytics, the media and entertainment industry...