Today, most of the forward-thinking companies have a strong presence on the internet. In fact, websites have become the new address for businesses. One of the key benefits of operating on digital platforms is that companies have access to a large amount of data that...
digital analytics in marketing
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How Digital Analytics Helped an Online Retail Store to Improve their Online Presence by 25%
Importance of Digital Analytics in Marketing Digital analytics in marketing is the process of analyzing qualitative and quantitative data from your business and the competition. Digital analytics in marketing presents a clear vision to the organization on how users or...