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With the majority of audiences’ eyes glued to their phones or other digital devices most of the time, advertisers have been increasingly depending on digital channels over the past few years to generate higher revenues. A large number of online platforms that target a...
The progress of digital marketing over the years has been phenomenal. Advertisers used to rely on one single message for all to do the job in traditional media. However, with the advancement in digital media and big data, it is possible to personalize the marketing...
Quantzig’s recent study on digital analytics for a global auto dealership company helps them understand user behavior, analyze website traffic, optimize marketing campaigns, and facilitate strategic decision making. Importance of Digital Analytics Digital analytics...
Business Challenge Investment in creating digital media channels was not yielding expected returns. A leading apparel retailer in the US wanted to assess ways of increasing revenues through its web and mobile channels by improving conversion rates from website...
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