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Telecom, as we know, is one the most data-intensive industries. Data analysis and insights generation is often a challenge, given the vast volumes of digital data collected by telecom companies on a daily basis. Case in Point The client, a well-established telco...
Marketing mix model (MMM) along with data-driven attribution are the two measurement best practices employed by marketers. Especially as MMM provides a rather holistic view on the impact of marketing investments on business, it has emerged as one of the most preferred...
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