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digital marketing strategy Archives | Quantzig

Tag: digital marketing strategy

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4 Digital Marketing Hacks That You Aren’t Leveraging

Digital marketing has become an integral element of modern marketing strategies. If you are looking for a big break in digital marketing, there is no better time to do it than now. Building the rights digital marketing strategies and using the best tools will help businesses to successfully grow their online presence, and ultimately foster more conversions and sales. Going digital gives companies greater visibility throughout a much wider audience. This means that unless there is a unique element in your online marketing efforts, the chances of losing customers to competition are really high. Experts at Quantzig have curated these four digital marketing hacks to thrive in today’s extremely competitive landscape:Contact US

Use creative elements

Creativity in campaigns is a great way to keep the audience hooked on to your content. Furthermore, adding elements such as a logo, mascot, font, or color scheme makes your brand more recognizable. It is also vital to refresh your creativity often so that it is relevant, and the users aren’t seeing the same post more than once. Creative elements can be used to tell a cohesive story and it should also align with the company’s branding.

Geo-fencing

Geo-fencing essentially refers to a virtual perimeter for a real-world geographic area. It allows businesses to target customers based on their physical location, in the hopes of naturally guiding them to their business. This relatively new venture in digital marketing holds immense promise for digital marketers. What makes geo-fencing so powerful is the ability of this digital marketing strategy to target consumers based on their interests and engage them by delivering offers that will eventually induce a purchase. Such digital marketing tools can prove highly useful to grab a cRequest Solution Demo_QZustomer’s attention before their competition does and deliver timely offers that will consequently drive the in-store traffic and revenue.

Integration across marketing channels

Consistent messaging is the key to reach out to the audience effectively. This means ensuring that the company’s ads are integrated across various platforms and give users the same message, regardless of the platform. It is important to keep in mind while formulating the digital marketing strategy that each social media outlet has a different vibe and feel to it. So, digital marketers need to take the time to get the digital efforts to match each site, while maintaining a unique yet consistent voice for the brand. An integrated marketing campaign will garner better results when compared to any single initiative.

Stay updated

Digital marketing trends are highly dynamic and are constantly evolving. So, it becomes essential for companies to keep on top of industry news by following major digital marketing sites and influential people on social media. Moreover, major players such as Google, Facebook and Twitter regularly tweak their paid advertising platforms and algorithms, and if companies don’t keep on top of the latest changes they’re in for a wild ride.


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Four Cutting-edge Digital Marketing Strategies That Will Help You Win Big

The potential of digital marketing in driving more prospective customers to make a purchase in the modern world is indisputable. In fact, reaching out to customers through any digital medium occupies a key position in the marketing plan of most organizations today. With both competitors and potential customers moving towards online platforms, having a strong digital marketing strategy is one of the best ways to stay ahead. The right type of digital marketing strategy can drive good leads and better sales for your company. As digital technology continues to expand and mature, companies are required to implement these changes into their digital marketing plan. Read on to discover the four types of digital marketing strategy that are becoming highly popular on online platforms:Request Solution Demo

Native advertising 

Native advertising is an important digital marketing strategy that subtly puts across an advertisement to customers in the form of a story. In this case, customers might not even realize that they are reading a native advertisement until they are deep into it. This is because its format and writing style mirrors the content of the website that customers are visiting and therefore creates a less disruptive advertising experience. Many of the major companies have been experimenting with native advertising as a part of their marketing plan. But the catch here is that this type of digital marketing strategy might prove to be more expensive than most others.

Mobile video advertising 

The reason for the rapid growth of mobile video advertising is simple: users can watch and share high-quality videos wherever they are just by pairing a smartphone with 4G service. Since most mobile internet usage takes place in apps, marketers are using video in apps to engage audiences between tasks (or game plays). YouTube users are already acquainted with ads playing before after or during the videos. In most of these cases, the ad can only be skipped after the user watches at least a few seconds, and in some cases, they can’t be skipped at all. Also, users are also offered some incentives for watching an ad fully. Several brands are using video ads on social media platforms such as Snapchat and Instagram to reach their audience. 

Virtual reality 

Virtual reality has already taken off as one of the most popular tech trends in recent times. Companies are increasingly trying to incorporate this technology into their digital marketing plan. Especially, in efforts such as native advertising, this technique will prove highly useful in keeping the audience hooked on to the content. A user might tap into a different app to escape mobile video advertising, but once their VR headset is on, the chances of them skipping the ad are comparatively lower.

Behavioral targeting 

Have you ever planned a trip online—booked a hotel room or scheduled a flight—and then started seeing ads for restaurants and attractions in your destination city? If yes, then it means that you have been exposed to behavioral targeting. This digital marketing strategy uses web browsing and search data to better target ads toward the user’s expressed interests.


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