Digital Data Enabling Modern Marketing Mix Model

Digital Data Enabling Modern Marketing Mix Model

Marketing mix model (MMM) along with data-driven attribution are the two measurement best practices employed by marketers. Especially as MMM provides a rather holistic view on the impact of marketing investments on business, it has emerged as one of the most preferred...
Insurance Fraud Detection – Data Analytics to the Rescue

Insurance Fraud Detection – Data Analytics to the Rescue

Along with low penetration of insurance products and loss-making portfolios, it is the high incidence of insurance frauds which is giving nightmares to insurers throughout the globe. According to industry estimates, in August 2016 property/ casualty insurance fraud...

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