Marketing Mix Optimization Helps an Electronics Retailer Efficiently Promote their Marketing Campaigns
LONDON: Quantzig, a global analytics services provider, has recently completed its latest marketing mix optimization for an electronics retailer client. The electronics industry comprises of companies offering advanced electronic products such as laptops and mobile...
Retail Revolution and the Power of AI
The use of AI and machine learning in the retail industry is growing at an exponential rate. Retailers have been able to see the results delivered by artificial intelligence systems instantly. AI is expected to become pervasive across customer journeys, merchandising,...
Top Challenges In The Retail Industry That You Should Be Wary Of
To stand out from the clutter, companies in the retail industry have to make sure that their shelves are always full of products that the customers want, predict the sales, allocate employees as per customer footfalls, manage returns, and handle vast inventory with...
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