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Visual merchandising is a concept in the retail business that promises to improve the aesthetic appeal of a product or store. This helps in seeking the attention of customers and increase sales, which means if you want the performance of your store to improve, you...
Today, in this competitive environment, a visual merchandising strategy plays a very crucial role in boosting sales and profit margins for retail companies. Visual merchandising primarily deals with ‘the look and feel’ of the brand and invokes the sensory receptors of...
Visual merchandising is primarily concerned with invoking the sensory receptors of the target and potential customers. In today’s highly competitive retail scenario, elements of visual merchandising play a pivotal role in saving the business from losing customers to...
The Business Challenge The client, a leading apparel industry manufacturer with business operations spread across the globe, wanted to differentiate its in-store offerings and cater to the changing customer preferences. The client also wanted to understand how...
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