Merchandising Analytics Helps a Leading Fashion Retailer to Analyze Promotion Effectiveness and Design Targeted Promotion Campaigns

Merchandising Analytics Helps a Leading Fashion Retailer to Analyze Promotion Effectiveness and Design Targeted Promotion Campaigns

The Client: Fashion retail industry playerArea of Engagement: Merchandising analytics The growth of the fashion retail industry is primarily driven by the change in consumer demand, which has shifted from essential need-based purchases to occasion-specific purchases....

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