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Advanced analytics has become very important for all consumer-facing industries owing to its ability to deal with increasing complexity easily. But companies in the retail industry are still lagging in embracing analytics and prefer “gut-feel” over data-driven...
Why is Campaign Analytics a Boon to the Retail Industry? Marketing generally revolves around telling a great brand story and communicating it to the marketplace. But ever since the advent of data and analytics-driven programmatic marketing, the complexity associated...
The Client: Fashion retail industry playerArea of Engagement: Merchandising analytics The growth of the fashion retail industry is primarily driven by the change in consumer demand, which has shifted from essential need-based purchases to occasion-specific purchases....
LONDON: Quantzig, a global analytics services provider, has recently completed its latest digital analytics for a fashion retail client. The fashion retail industry, at large, is shifting toward digitization to stay abreast of all the new developments. In the current...
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