Tag: fast food industry

HR analytics solutions

CPG Sector market analysis – How supply planning solutions helped a CPG firm to reduce stockouts

QZ PR Supply PlanningLONDON: Quantzig, a global analytics services provider, has recently completed their latest supply planning solution for a CPG client. The global CPG industry is the foundation for the contemporary consumer economy as it drives enormous amounts of money into businesses like advertising and retail. It is also a means for the national economy to increase the gross domestic profits (GDP). Players in the CPG industry are looking to create and enhance shopping customer experience owing to the recent digital advances.

“The supply planning solution helped the CPG client to take into consideration the seasonality, tendencies, and the cost of production to decrease stock-outs. Additionally, the engagement helped the CPG client to predict customer demand patterns and meet production requirements.” says an industry expert from Quantzig.

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The supply planning solutions helped companies to increase forecast accuracies and enhance version management capabilities. Additionally, firms were also able to develop a robust inventory replenishment plan to offer consistent and reliable customer service to drive improvements in the supply chain performance.

Additional Benefits of the Supply Planning Solution

  • Increase forecast accuracy and management capabilities
  • Offer consistent and reliable customer service
  • Help predict demand to decrease the cost of production and stockouts
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Food Service Client leverages Sentiment Analysis Solution to Identify the Customer Lifetime Value

sentiment analysis

LONDON: Quantzig, a global analytics services provider, has recently completed their latest sentiment analysis for a leading food service client. Food service industry comprises of all companies engaged in serving meals for immediate consumption such as restaurants, cafeterias, and catering outlets. Innovations in the food products and the rising demand for nutritious food among customers are efficiently contributing to the growth of the food service industry.

“Inability to adapt to the constantly changing customer needs is one of the major challenges that the food service industry has to face. A sentiment analytics solution helps companies to understand the thoughts and opinions of the customers by analyzing their social media campaigns.” says an industry expert from Quantzig.

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The sentiment analysis solution helped the client assess the perceptions of the customers toward the brand. The food service industry client was also able to optimize the company’s products and services by extracting information from available sources such as online reviews and social media discussions with the help of sentiment analysis.

Additional Benefits of Sentiment Analysis Solution

  • Combine the information from social media and identify feedback sources to define new targets.
  • Evaluate the internal and external content and classify them based on positive, negative, neutral, and no sentiment texts.
  • To know more, request a free proposal

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Five Customer Analytics Platforms for Food Industry Companies

The food industry is one of the fastest growing sectors in the world. Taking inspiration from the success of various other industries, players in the food industry have started leveraging advanced data analytics technologies for improvising their business strategies. Loyalty programs and feedback forms have given restaurants the access to vital customer information. They can leverage this data for customer analytics to get a better understanding of the taste and preferences of their customers. Customer analytics solutions help companies in the food industry to know who their frequent customers are, what are the items that they regularly order, what kind of payment methods do they usually opt for, etc. This information allows players in the food industry to generate highly targeted marketiFree demong campaigns.

Here is a list of platforms that food industry players can use for optimizing their sales and services:


Venga is a platform that aims to drive repeat sales and personalized services with the help of data from POS and the reservation systems. The data that is generated through various platforms such as an open table, integrated marketing solutions, and guest feedback platforms such as Facebook and Yelp are channeled into the POS and used for generating guest-specific customer analytics. Venga specializes in sharing customer information across different branches of the restaurant. They also have proficiency is making targeted e-mail communications extremely efficient.


Upserve was earlier known by the name Swipley. The company helps food industry clients to optimize their business and undertake customer analytics using the data collected from POS, inventory, accounting, and other business systems. They offer single or multi-unit restaurants a real-time dashboard, which includes data about sales and labor performance. With the help of Upserve, managers in restaurants can make a comprehensive comparison of the real-time performance across multiple units.


Fishbowl’s customer analytics solutions aim to help food industry clients drive predictable sales and profitability by leveraging information from sources such as loyalty member database or e-mail campaigns. Food industry clients can predict the dining behavior of the customers with the help of past transactions or engagement details. Fishbowl also helps restaurants to track the actual value of their loyalty programs and determine the effectiveness of their offers and discounts.


PosIQ is a data and customer analytics solution that helps food industry comapnies to engage with customers using targeted messages and products. They are fully integrated to the existing POS solutions and associates individual guests to transactions. Using this platform, players in the food industry can track customer engagements through reservations, credit cards, check-ins, etc. It also helps customers to measure the effectiveness of their marketing campaigns by tracking customer response and the money spent.

 Guest Manager

The main aim of GuestManager is to deepen the relationship of the managers and waiters at a restaurant with the customers. Using this platform, the diner can enter the guest’s contact details on the app, and the guest, in turn, receives a text message on their phone confirming their position on the waiting list. It then prompts the customers to download the app, on which they can check their spot on the waitlist in real-time. Signing up the guests for the app also helps the restaurant to collect personal details of the customers such as their names, birth date, e-mail id, etc. Restaurants can then use this data for undertaking customer analytics programs for marketing campaigns.

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Top 3 Challenges in the Fast Food Industry

The changing lifestyle of people and the increasing pace of living has inspired the birth and popularity of the fast food industry. Companies in the fast food industry have carved for themselves a special place in our hearts to such an extent that despite rumors and reports of the health impacts that fast food can have on our body, our love for fast food continues to remain strong and unaltered. Players in the fast food industry are minting money owing to the growing demand for food products around the globe. Fast food chains, such as McDonald’s and  Domino’s Pizza, have given rise to the franchising revolution around the world, which has proved to be a smooth medium Get More Infoof expansion and profitability for players in the industry. But like every other industry, the fast food industry is not free of setbacks and challenges. Let us discuss a few of them here to see the bigger picture of the hindrances awaiting companies operating in this industry:

Fast Food Industry Challenges


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