Top 3 Challenges in the Fast Food Industry
The changing lifestyle of people and the increasing pace of living have inspired the birth and popularity of the fast food industry. Companies in the fast food industry have carved for themselves a special place in our hearts to such an extent that despite rumors and...
Consumer Food Products Manufacturer Improves Marketing ROI through Customer Behavior Analytics
Business Challenge Obtaining clarity on customer behavior and buying preferences. A leading consumer food products manufacturer wanted us to analyze customer behavior and buying preferences specific to particular product categories. Situation Reduction in sales...
Fast-Food Chain Improves Cross-Selling and up-Selling of Products Through Big Data Analytics
Business Challenge Developing a product recommendation platform for customers. The client wanted to implement an effective mechanism that could assess the nature of individual customers and recommend the right products to them, for effective cross-selling and...
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