Analyzing the Incremental Value of Investments Through Marketing Mix Modeling for a Gourmet Food Retailer
Gourmet Food Retail Industry Overview Over the past few years, the class of foods consumed by the global population has undergone a massive transformation. The growth of the specialty retail segment, urbanization, rise in disposable income, and a surge in economic...
How a Leading Food Retail Player Uncovered Market Infill Opportunities Using Quantzig’s Customer Analytics
What the Client Wanted Identify and evaluate the market infill opportunities in the urban market segments. The Outcome The customer analytics solutions offered by the experts at Quantzig enabled the food retail client to derive meaningful insights from vast customer...
Food Retail Client Leverages Quantzig’s Channel Optimization Solution to Offer Seamless Retailing Experience to The Customers
What the Client Wanted Garner information on customer behavior patterns and nurture the most profitable customers The Outcome Enhanced retailing experience for the customers Summary of the Food Retail Industry Typically, food retail establishments include outlets that...
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