What You Can Expect from the Fast Food Industry Challenges Article IntroductionFast Food Industry Challenges Highlights of the Fast Food Industry Challenges Article S NoFast Food Industry Challenges1.People’s Shift to Healthier Lifestyles2.Rising Competition3.The...
Food
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CPG Market Analysis – How Supply Planning Solutions helped a CPG Firm to Reduce Stockouts
LONDON: Quantzig, a global analytics services provider, has recently completed its latest supply planning solution for a CPG client. The global CPG industry is the foundation for the contemporary consumer economy as it drives enormous amounts of money into businesses...
Consumer Food Products Manufacturer Improves Marketing ROI through Customer Behavior Analytics
Business Challenge Obtaining clarity on customer behavior and buying preferences. A leading consumer food products manufacturer wanted us to analyze customer behavior and buying preferences specific to particular product categories. Situation Reduction in sales...
Fast-Food Chain Improves Cross-Selling and up-Selling of Products Through Big Data Analytics
Business Challenge Developing a product recommendation platform for customers. The client wanted to implement an effective mechanism that could assess the nature of individual customers and recommend the right products to them, for effective cross-selling and...
25% Reduction in Employee Turnover Rates Achieved by a Food Outlet through the Implementation of Turnover Prediction Model
Business Challenge Reducing employee turnover. A leading food outlet wanted to understand the reason behind the increasing turnover of its employees and find ways of improving retention. Speak with our analytics experts today to know all about turnover prediction...
Food Retailer Improves Margin through the Implementation of Supply Chain Analytics Solution
Business Challenge Improvement in supply chain operations The client wanted to make significant improvements to its supply chain in order to tackle the challenges arising from an increase in the global supply chain complexity. Situation Issues with managing increasing...
Leading Alcoholic Beverage Brand Improves Marketing ROI from Social Media Campaign through Big Data based Brand Tracking Solution
Business Challenge Inability to accurately measure the returns from social media campaigns A leading alcoholic beverage brand wanted to assess the impact of its social media campaigns and measure the marketing ROI. Situation Issues with deciding on the right channels...
Bakery and Confectionery Products Manufacturer Achieves Better Marketing ROI Through Improved Customer Segmentation Strategy
Business Challenge Traditional market segmentation strategies not yielding an expected return on marketing investments. A large bakery and confectionery products manufacturer relied heavily on the traditional customer segmentation strategies and was facing issues with...
Non-alcoholic Beverages Brand Improves Social Media Marketing ROI Using Multiple Regression Analytics
Business Challenge Tracking and improving marketing ROI on social media spend. A leading non-alcoholic beverages manufacturer wanted to develop a mechanism to track and evaluate its social media marketing efforts. Situation: Development of performance tracking...
Packaged Food Manufacturer Improves Marketing ROI through Improved Campaign Planning
Business Challenge Need for better campaign planning to improve marketing ROI. A leading packaged food manufacturer wanted to optimize its marketing efforts by implementing the right marketing mix model which could help them achieve maximum return on investment....