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Rising consumer awareness, increasing disposable incomes, and a desire among the millennial population to transform their lifestyles for the better have led to an unprecedented boom in the health and wellness sector globally. Owing to such factors along with the...
Engagement Summary In a recent engagement, Quantzig collaborated with a European health and wellness industry player to help them address the issues with their existing marketing mix models. The existing marketing mix model of this wellness industry client was not...
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