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Pharma majors have come to terms with the fact that traditional commercial models have turned obsolete when it comes to leveraging market dynamics to their advantage. With intense top/ bottom line pressure, there is a growing demand for innovative commercial...
Quantzig’s recent physician journey analysis engagement for a multinational pharmaceutical company guarantees around a 30% reduction in marketing costs. How Physician Journey Analysis is Changing the Healthcare Landscape The assimilation of the high volume of data...
Machine learning has permeated everyday life in a variety of ways. It is used for everything from spam filters to purchase recommendations to speech recognition, as well as in fields such as robotics and biology. Unfortunately, it has so far been underused in...
Predictive analytics is gradually beginning to infiltrate the healthcare industry, growing at a rate of almost 30% over the next eight years despite minimal growth in the recent past. The successful integration of predictive analytics in healthcare has the potential...
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