Tag: Healthcare Sector


Predictive Analytics in Healthcare: A Pathway to Personalized Patient Care

Every industry today is transformed virtually by predictive analytics and the healthcare industry is no exception. Predictive analytics in healthcare is advancing patient care significantly by offering detailed insights into the medical history of patients. However, there are many healthcare organizations that are yet to tap into the full potential of predictive analytics in healthcare. Deploying predictive capabilities in extracting actionable, forward-looking insights from the growing pool of data is still a daunting task for many healthcare companies.

However, realizing the power of predictive analytics in healthcare is highly essential as predictive analytics platforms can help healthcare companies to transform medical wisdom into real-world insights. Leveraging predictive analytics in healthcare can help companies to move into the new era of medicine. Consequently, this can improve hospital care, help in the management of chronic diseases and enhance supply chain processes.

At Quantzig, we understand the difference that leveraging predictive analytics solutions can create in the healthcare industry. And to help companies in the healthcare sector stay ahead of the curve, our team of analytics experts have highlighted the ways in which predictive analytics can improve healthcare and also have explained a few use cases for predictive analytics in healthcare.

Are you looking for ways to gain consolidated insights to mitigate risks and resolution of issues for medical cost management and improved patient care? Get in touch with our experts now!


Case Study: Implementing a Closed Loop Marketing System in the Healthcare Industry

What the Client Wanted

To determine the efficacy of their marketing strategy and to enhance customer-centric sales and marketing.

The Outcome

Implementing closed-loop marketing strategies helped the client to increase transparency of sales and marketing spend. This engagement entailed the implementation of a healthcare analytics-based closed loop marketing solution to understand the potential of each generated lead. It also enabled them to devise effective closed loop marketing strategies for effective budget allocation.

Overview of the Healthcare Sector

The healthcare sector is booming at an accelerating rate. This has necessitated the need to manage patient care by adopting innovative solutions. The rise in customer needs has increased the adoption of newer technologies in the industry. One such trend in the healthcare sector is the implementation of analytics-based solutions. Analytics has transformed many industries globally. It not only acts as Request Proposala tool to cut down costs and enhance customer experience but also helps drive business growth.

Though a major part of the analytics is not fully utilized due to various limitations, it is definitely the future and worth investing in. Therefore, it is essential to invest in the future and leverage healthcare analytics to be a part of an evolving healthcare industry by seeking an experienced company such as Quantzig to assist you.

Healthcare Industry Challenges

  • Technical advancements in the healthcare sector: With the proliferation of new and advanced healthcare technologies such as wearables, players in the healthcare sector are increasingly being challenged to devise new ways to engage customers and drive value.
  • Increased Data Demands: Enhancing customer experience is the key to improving profit margins. To do so and overcome data-driven challenges, businesses in the healthcare sector are looking at implementing healthcare analytics to analyze near real-time data.

About the Client

A prominent healthcare sector firm.

Client’s Challenge

To increase transparency of sales and marketing spend, the client – a leading healthcare client – approached Quantzig. The client wanted to leverage Quantzig’s vast experience in healthcare analytics to their benefit and devise effective closed loop marketing strategies to increase sales and lead generation.

Benefits of our closed loop marketing solution

Closed Loop Marketing

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Business Impact

The closed loop marketing strategy enabled the client to identify and close the loop between marketing behavior, sales success, and customer behavior. The solutions offered by the analytics experts at Quantzig also assisted the client to increase conversion rates, reduce costs, improve customer knowledge, collaborate more effectively with sales teams, and visualize the closed loop marketing outcome.

Closed Loop Marketing Solution Insights

Closed loop marketing is gaining massive adoption among healthcare companies. Arguably, it is the most effective tool that helps healthcare providers to optimize and devise key strategies. However, for a closed loop marketing strategy to succeed, healthcare sector players need to focus more on the marketing loop. Also, the reliable flow of information between the sales and marketing groups and the alignment between the digital and business processes plays a major role in determining the success of a closed loop marketing strategy.

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Leveraging Real World Evidence Analytics to Aid a Leading Home Health Care Services Provider in Enhancing the Effectiveness of Their Services

Client: A home health care services provider

Area of engagement: real world evidence analytics

In a world that is growing increasingly independent, the healthcare industry alone remains rooted in a professionally controlled and centralized setting. However, the paradigm shift in consumer demands to avail quality services from the comforts of their home is necessitating the decentralization of services offered by the healthcare industry firms to ensure convenience and care to patients. This has resulted in the demand for home health care services.

The home health care services market is expected to witness accelerated growth in the next few years. A home health care services provider may be a healthcare organization or an individual that specializes in offering several health care services to patients in the comfort of their home. Also, these services are gaining QZ- Request free proposalpopularity for the treatment of minor injuries and illnesses as it is not very expensive and is proven to be as effective as hospital-based medical care.

The Business Challenge

The client, a well-known home health care services provider, was dissatisfied with the responsiveness of the health care services offered to their patients. The client was also disappointed in the fragmented model of service delivery. Therefore, the home health care services provider was looking at leveraging the use of real world evidence to establish service improvements by setting up devolved multi-disciplinary teams.

Additionally, the client also wanted to use the information gleaned from real world evidence to identify the right target audience and build a relationship strategy, which subsequently helps them make the right business decisions.

home health care services

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The Solution and the Business Impact

With the help of Quantzig’s real world evidence analytics, the home health care services provider was able to overcome a majority of the challenges that they faced. Our solution also enabled the client to improve the quality of services offered by them. Real world evidence also helped the home health care services client in identifying patient subgroups that may benefit more from the treatment, and it even assisted them in developing tools for patient education.

Real World Evidence Analytics Solution Insights

Quantzig’s real world evidence analytics help firms in the healthcare industry in identifying the right target audience and offer personalized services to cater to their needs. Also, real world evidence analytics acts as a critical tool for players in the healthcare industry as it helps them to achieve the primary objective of patient-centric healthcare. Furthermore, it also plays a key role in improving patient outcomes and in improving the time-to-market of drugs and medical devices.

Healthcare industry trends:

  • Leveraging the use of data to enhance performanceThe ability to use patient information to determine patient readmission rates acts as a key factor in determining an organization’s performance.
  • The popularity of telehealth servicesTelehealth services enable patients to receive quality medical attention without leaving the comfort of their homes. It also facilitates the exchange of patient information in real time, thereby facilitating the delivery of care and reducing health care costs.
  • Retail revolutionThe integration of retail and health care is a major trend in the healthcare industry. Also, with home health care services, it becomes easier for the elderly population to avail health care services. However, it is quite evident that the home health care services segment has a larger base of potential clients.

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5 Healthcare Inventory Management Techniques to Cut down Cost

The developments of new technology in healthcare is growing at a rapid rate. The healthcare industry revolves around thousands of daily tasks. Numerous patients get admitted every hour who require constant supervision. In the effort to provide superior service and, healthcare companies often ignore keeping track of their inventories. Healthcare companies possess inventories that comprise of perishable goods as well as medical instruments which need to be stocked correctly. Same is the case of miscellaneous hospital equipment which tends to go missing if unsupervised. Often, hospitals lack the capability to accurately estimate the quantity of hospital equipment required at a specific time. Meanwhile, having excess of rental equipment like stretchers and X-ray machines take up space and add to costs. To streamline inventory management techniques and automate supply and medication distribution, hospital executives need to implement best practices such as investing in a hospital supply management system and streamlining inventory management tasks. One of the most critical aspects of any hospital inventory management system is the maximization of technological resources. Here are five tips for healthcare companies to improve inventory management techniques and reduce their overall costs:Free demo

Collect data from the supply chain

Using supply chain data can save healthcare companies billions of dollars. The data can be used to determine if the inventory management techniques used are as cost-effective as they could be. According to a recent survey, supply data has been siloed in the past. However, more healthcare companies are looking to build IT systems that use value-based reimbursement models. Using these value-based models, organizations can more accurately link supplies needed and patient outcomes.

Make responsibilities clear

Employees involved in inventory management must have a strong understanding of his or her role in the function. Be it cleaning the rooms, ordering the supplies, or checking the purchase orders for accuracy; it is essential that the staff in healthcare companies understand what their role is and how it contributes to the success of inventory management techniques.

Better organize supply room

A hospital supply area that is not well maintained can pose a serious hindrance to healthcare inventory management. Disorganization is a bad situation for any supply room of healthcare companies leading to problems ranging from lost revenue caused due to misplaced supplies to not having an ability to tell how much of a particular item is available. It is advisable to organize the supplies in a linear fashion, which makes the frequently used tools easy to find. In order to reduce the amount of wasted materials, try placing products that will expire the soonest towards the front when organizing the supplies.

Adopt a lean strategy 

The inventory management techniques used by healthcare companies have costs outside of the supplies purchasing. There are several factors to be considered in the price. For instance, movement and management costs, expired products, excess supplies, and purchase price variance. A better understanding of the expenses can, in turn, save healthcare companies more money. Implementing a lean supply chain will ensure that healthcare companies have the right number of supplies at the right place when and where they are required.

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Leveraging Patient Journey Mapping for a Leading Primary Health Care Services Provider

The client: A leading primary health care services provider

Area of engagement: Patient journey mapping

Primary health care (PHC) or essential health care is based on socially acceptable and scientifically sound methods and technologies that make universal health care accessible to individuals across economies. In the healthcare industry, primary health care service providers offer personalized and holistic care for patients of all age groups. It includes treating acute conditions such as respiratory tract infections, managing chronic diseases, and implementing preventing measures such as targeted health screening. However, the main goal of primary health care service providers across economies is the attainment of better health services for all. The World Healthcare Organization (WHO) has identified five key elements to achieving this goal:

  • Increasing the participation of stakeholders
  • Integrating healthcare across sectors
  • Organizing health care services around the needs and expectation ofQZ- Request free proposal people
  • Reducing exclusion and social disparities in health
  • Pursuing collaborative models

The Business Challenge

The client, a well-known primary health care services provider, approached our team of experts to help them improve their administrative services. The client was looking at gaining detailed insights into the patient’s experience to reveal new opportunities for innovation. Additionally, the primary health care provider wanted to create and leverage the use of patient journey maps. The client also wanted to anticipate the future healthcare industry trends and develop strategies to maximize customer retention.

Primary Health Care

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The Solution and the Business Impact

The patient journey mapping solution offered by the experts at Quantzig helped the primary health care services provider to map the journey of their patients to identify gaps that may hinder the relationship. Our solution also enabled them to maximize customer retention strategies by identifying the potential customers. Moreover, the patient journey mapping solution offered insights that helped their administrative departments to better engage and communicate with patients.

Patient Journey Mapping Solution Predictive Insights

Understanding the way customers behave can be very valuable for primary health care service providers. In fact, firms in the healthcare industry are now focusing on extracting useful information from a customer’s journey to make better business decisions. Also, the inability of the administrative departments to communicate with patients results in huge losses for the primary health care firms. Using patient journey maps as a guide, primary health care service providers can implement processes that deliver timely and relevant data and fill gaps that cause leakage in the customer’s experience. Moreover, our patient journey mapping solution also helps to improve pre-clinical and post-clinical engagement, as well as other health initiatives.

Here are a few digital trends that are bringing about disruptions in the healthcare industry

  • Smart technology and wearable devices: The emergence of smart technology in healthcare has brought about various innovations in wearable devices. Wearables use embedded smart sensors and can also store data that can be accessed when needed or transmit the results to the clinic in real-time. Moreover, such devices can also measure the temperature, perform ECG’s, and DIY blood tests.
  • The emergence of big data: Big data is bringing about significant disruptions in every sector, and the healthcare industry is no exception. Gathering and analyzing patient data helps primary health care service providers in measuring customer satisfaction rates. The collected data can also be pooled and studied to predict healthcare trends for the entire country.
  • Empowered customers: Patient empowerment is an entirely new trend in healthcare. It’s a new way to look at healthcare and one that holds promise for all of us with easy access to the digital landscape.

To succeed in this digital era, primary healthcare service providers must consider implementing strategies to serve the end-users based on their needs. This necessitates the need for creating and leveraging patient journey maps. Patient journey mapping can be highly influential when it comes to measuring the success of healthcare organizations. It also enables them to reach higher profit margins by prioritizing customer experience. Moreover, by creating and implementing patient journey mapping, primary healthcare providers can improve health outcomes, customer satisfaction, and the organization’s bottom line.

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Using Closed Loop Marketing in the Healthcare Sector – Why It’s Important

In today’s scenario, marketing is inevitable irrespective of the sector that you operate in. However, according to a recent research, only 38% of today’s marketers have a holistic view of how customers interact with digital content throughout their purchasing journey. Which translates to the fact that less than half of the marketers are creating content that may or may not produce ROI for their company. Therefore, marketers should not only refrain themselves from putting all the eggs in one basket but more importantly know which basket to put the eggs in and create more returns. This is where the role of closed loop marketing comes into the picture and makes marketing’s efforts pay off.Free demo

What is closed loop marketing(CLM)?

Closed loop marketing is the marketing that relies on data and insights from closed loop reporting. It is the use of analytics and insights to build better marketing campaigns that lead to ROI. To “close the loop,” marketers must analyze and track their efforts from the first touchpoint to the customer’s interactions with the sales teams. In layman’s terms, closed loop marketing refers to the sales staff working with the marketing team to determine how customers arrived at their website and what they did after they got there. CLM allows marketing and sales teams to work together and improve the customer experience by integrating the departments and ensuring an uninterrupted flow of data. It involves collecting and analyzing customer data from multiple channels and using that insight to create and deliver targeted content. It provides a continuous cycle that gathers customer preferences and monitors the marketing strategy, so it can be optimized to improve outcomes.

Why should companies in the healthcare industry use closed loop marketing?

CLM is slowly gaining popularity in several sectors, and the healthcare industry is one of them. It might be surprising how in a sector as sensitive as the healthcare industry, closed loop marketing can work wonders. By understanding what works for individual customers, healthcare companies can tailor their marketing strategy to ensure they receive relevant communications; thus, increasing the value. Understanding and leveraging various data allow companies in the healthcare industry to define specific profiles and build accurate and appropriate solutions to match customer needs. This marketing strategy could also help companies to identify the effective communication channels and improve conversion rates.

What are the steps involved in closed loop marketing?

The following are the critical steps involved in CLM:

#1:  Know your customer

The first step begins when a visitor accesses the company ’s website and browses through various pages. With the help of features such as cookies or IP tracking, firms can not only identify what directed the customer to the website (e-mail, social media, PPC campaigns, etc.) but also track their path, and then combine this information.

#2: Understand customer interest

The goal here is to analyze the customer’s behavior on the site.This includes identifying the pages they browse, the documents they downloaded, the products they purchased, etc. This information can help enhance the customer experience on the website and speed up deal closing and ensure higher conversion rates. For example, from the patient’s browsing history on the website, companies in the healthcare industry can identify what type of patient care services the visitor is looking for and target their further marketing campaigns accordingly.

#3: Converting visitors to leads

One of the most critical points of the closed loop marketing is to ensure that the visitor fills out a form that helps companies obtain his/her identity. This will make it possible to associate all the information collected from anonymous visitors with a customer record. Through the analysis of visitors’ behavior, firms can optimize their website for a faster visitor-to-lead conversion.

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Healthcare Industry Client Provides Better Services to their Customers Using Patient Engagement Solution


LONDON: Quantzig, a global analytics services provider, has recently completed their latest patient engagement solution for a healthcare industry client. The gradual recovery of the economy from prolonged recession is fueling the spending on healthcare. The rising demand is putting pressure on companies in the healthcare industry for effective, efficient, and equitable patient care. Moreover, the radical shift from a traditional, fragmented approach to innovative ways to manage and deliver patient care is compelling prominent players in the healthcare industry to opt for mergers and acquisitions.

“Patient engagement helps businesses provide easy and seamless access to health information by engaging with their patients more frequently. Moreover, patient engagement also enables patients to view their health information online at the click of a button.” says an industry expert from Quantzig.

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The patient engagement solution helped the healthcare industry client to streamline the patient check-in process through advanced analytics tools. The solution also helped the client to create a more personalized engagement by reviewing patients’ progress, prioritizing patient outreach, and proactively addressing vital issues. Moreover, with the help of the solution, the client was able to gain real-time information about the patients by providing continuous feedback to improve the overall health outcomes.

Additional Benefits of the Patient Engagement Solution

  • Enhance patient-provider communication and allowed patients to check results, refill prescriptions, and review their medical record.
  • Educate and empower patients by giving personalized healthcare access.
  • To know more, request a free proposal

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4 Compelling Reasons Why Analytics Is Important in Healthcare

“The healthcare system is in desperate need of reform, and technology is one of the tools that can help.” – Charles Doarn

The impact analytics and big data on the healthcare industry is an epitome of how new age technology is changing the world as we know it. The benefits that analytics offer to the healthcare sector are numerous. Some of the well-known advantages of analytics in the healthcare industry include reduced price, higher profits, and improved quality of life. Large amounts of heterogeneous medical data have become readily available in various companies in the healthcare industry. This data could be used for deriving insights, improving care delivery, and reducing waste. The enormity and complexity of these datasets present significant challenges in analysis and subsequent applications to a practical clinical environment. Analytics help companies in the healthcare industry to organize this data and leverage them to derive meaningful insights.

Importance of analytics in the healthcare industry

healthcare industry

Prevention is better than cure

There is increasing awareness among the general public on fitness and well-being. This has fueled the market for gadgets like wearable tech which will help consumers easily keep tabs on their health without having to undergo regular medical checkups. Recent studies have shown that the use of wearable tech helps to increase patient engagement by enabling them to keep track of their daily regime. Also, several top companies in the healthcare industry vouch for the fact that there has been a considerable positive ROI through big data analytics. To stay profitable in the long run, companies in the healthcare industry need to tweak their business plans to include big data and analytics in their long-term growth strategies by leveraging apps and wearable tech markets.Contact US

Facilitates diagnosis

With the help of analytics, it becomes easier to analyze large volumes of healthcare data created on a daily basis and derive essential insights about the ailments which would otherwise prove impossible to predict. In fact, doctors will soon be making use of analytics to know the complete history of their patients, thus administering better treatments at a micro level. At a macro scale, access to a vast pool of national healthcare data will aid governments to spot epidemics and outbreaks, hence developing coping strategies in advance.

Reduces Fraud

Fraud and abuse can lead to rising costs in the healthcare industry. Common frauds can be in the form of multiple prescriptions being issued in the same person’s name, patients receiving treatment from numerous hospitals simultaneously, etc. Analytics helps to safeguard companies in the healthcare industry from such abuse by using predictive analytics to detect exceptions and patterns. Once these patterns are identified, healthcare industry players can take preventive action and save themselves from massive losses.


Real-time monitoring

Analytics proves handy to monitor in real-time the health of patients. Doctors can be notified of any sudden fluctuations in the patient’s conditions to help them respond to emergencies and take crucial life-saving decisions faster. Also, advanced wearable tech can detect any future hospitalization requirements even before the doctors realize the need for the same. For instance, For example, the weight of the patients suffering from obstructive heart disease can be tracked to detect fluid retention. This will help identify the need to visit the hospital for check-ups.

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