What You'll Find in this Case Study: Role of Price Elasticity of Demand Client’s Profile Project Background and Price Elasticity Analysis Solution Offered Price Elasticity Analysis Value Delivered to the Client Price Elasticity of Demand: A Key Influencer of Pricing...
heavy equipment
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Customer Analytics Engagement: How A Leading Heavy Equipment Manufacturer Saved Over US$ 20 Million In Sales Opportunities Via Prevention of Customer Churn
Importance of Customer Analytics Customer analytics is considered as the backbone for all marketing activities and typically comprises techniques such as data visualization, predictive modeling, and information management and segmentation. Today, customers have access...